Driven by curiosity and precision, Dionysia is Convert's Customer Support Manager and Privacy & Security Officer. She bridges the gap between technology, customer experience, and compliance by navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities.
What Is Cross-Environment Tracking? One conversion, multiple touchpoints! This is what cross-environment tracking is all about. Customers today use a variety of touchpoints to complete ecommerce purchases. They may access the Internet from multiple devices and view marketing campaigns in one environment before converting on another, perhaps starting on...
Regular expressions (or regex) can be a powerful tool in the arsenal of any CRO practitioner. Many data scientists, analysts, and others have undoubtedly come across them at some point during their careers. They can be difficult for those without technical knowledge but mastering these useful patterns is a...
As a Shopify business owner, finding the right theme is tough. A lot of time and energy goes into setting up a successful ecommerce store. And it all starts with spending hours picking out the perfect theme to give your online store the right look – which makes it...
This past July, Colorado passed the Colorado Privacy Act (CPA), making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. While the CPA and similar laws will be subject to change as time passes, the question remains: should businesses begin working...
Many ecommerce stores don’t track their sales. If you’re not tracking your revenue, you are flying blind and missing out on a lot of valuable information that can help you improve your business. Adding a little bit of code to your shopping cart (see what I did there?) can...
When Google Analytics released the first features of Consent Mode, we were so excited to test them out and share with you why this is huge for Privacy. It’s a huge step in the right direction because it enables website operators to be GDPR-compliant and more aware of the...
