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Optimization ROI Doesn't Come from Random Testing. It Comes from Consistency.
Convert Launch is a package of the tools, support and guidance you need to test often, learn from failures, create a testing process and prove ROI to stakeholders.
Follow in the Footsteps of Spotify, AirBnB, Pinterest and Basecamp.
What do these uber successful companies from completely different industries have in common?
The infrastructure to test consistently, people who are invested in data driven decisions and the default answer of “Let’s Test It”.
In short - they have a strong culture of experimentation.
When you begin testing, it’s a struggle to get the first experiment live.
That excitement around “We’re Testing!!” needs to evolve into a quiet reliance on the power and effectiveness of experimentation, if conversion rate optimization is ever going to graduate beyond being a “buzz” in your organization.
68.2% companies do not conduct more than 4 experiments a month.
That is not enough.
Why Frequent Testing? A Real World Instance.
You spend thousands of dollars on the complete UI revamp of your software.
Your design team is thrilled. Your engineers are thrilled.
But then the KPIs roll in and there is no significant change in either user retention or user satisfaction.
How would you feel at the board meeting with the frowning CEO and the flat charts?
That is exactly what happened at Spotify. And probably pushed the brand to embed testing in its DNA.
This story is a great example of the lesson all optimizers learn early.
"You can never guess what drives users to take action. Frequent testing is the only way to be reasonably sure"
Success Stories Scripted By Testing
Booking.com’s 50 Tests
The leading travel fare aggregator in the world, Booking.com conducts at least 50 tests every month.
AirBnB’s Search for Context
AirBnB has a complex booking process and business is strongly impacted by market influences. They test throughout the year to constantly make sense of what really works for their customers.
Pinterest’s Experimentation Helper
Pinterest has gone beyond counting the number of tests run. Experimentation is their default strategy and they have a team of 100+ trained experts to assist optimization campaigns across departments.
RJMetrics’ Data Reliance
RJMetrics sees testing as the channel to cultivate intellectual honesty. If data warrants a change, it is made. Regardless of C suite opinion or consensus.
LinkedIn’s Campaign Puzzle
For social media giant LinkedIn, a campaign is a puzzle comprising of the ideal caption, image, text and CTA. Who puts this puzzle together? The testing team.
Your Tool is UnderUtilized. You Have No CRO Strategy. And Your Team Thinks Testing is a Magic Solution.
We’re not saying that.
The CXL 2018 State of Conversion Optimization report identifies struggles like the inability to establish an optimization process, lack of proper experimentation training and wrong expectations as the major roadblocks derailing businesses and their CRO efforts.
The key to going beyond these constraints is embracing the fact that optimization maturity can’t come from adding tools to your tech stack.
In fact, according to WiderFunnel successful CRO boils down to progress across four pillars:
Tools & Technology
Process and accountability
Meet Convert Launch
An affordable package that’ll maximize your CRO investment, support regular experimentation, get the most out of Convert Experiences and set strategy as the north star of your testing drives.
What Convert Launch Includes:
Tools & Technology
Convert Experiences 60 Minute App Training
This is an hour long deep dive into our advanced developer options which regularly help the best optimization agencies in the world drive 30%, 40% or even 50% conversion lifts for their clients. Plus an overview of everything GDPR that makes Convert Experiences the most privacy focused testing tool on the market.
Convert Experience Account Set Up (Value - Priceless)
Experts who know the Convert Experiences platform better than anyone else out there lay a robust foundation for your account by setting up domains, subdomains, goals and audiences to meet your unique needs.
Your Customer Success Manager team up with a Convert Experiences certified agency partner to set the pace and direction for your testing efforts. Choose goals that really matter to your business, select metrics to track and walk away with guidelines that keep you away from common testing pitfalls.
Optimization isn’t restricted to testing. Great CRO needs stellar all-round knowledge. With the ConversionXL passes, up to three members of your team can learn from 35+ highly acclaimed courses in optimization, growth marketing, digital analytics and psychology.
6, Monthly, 30 Minute Check-Ins with Your CRO Expert
CRO culture needs reinforcement. And what better way to keep your testing on-course than through regular check-ins with the expert who laid your optimization foundation? Ask questions, clear doubts and convert more.
Process and accountability
Compass Light Annual Access (*Coming Soon)
Bid farewell to random optimization! With Compass - a new Convert product - you can create data informed hypotheses, prioritize them, learn from your tests and use those learnings to launch better experiments in future.
Quarterly Accountability Check-Ins with Product Manager (Value - Priceless)
Are you still committed to the optimization goals you had set for yourself? What Convert Experiences features can get you to your desired results, faster? What can you change in your tool stack to facilitate bigger conversion lifts? All this and more to ensure your unimpeded movement forward.