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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Heat maps deserve more credit than we could ever give them. They allow us to analyze how people are engaging with our content. In this post, I’ll show you how you can use heat map analysis to tweak your website to maximize the user experience. Thus, driving up your...
Since Instagram’s creation, this photo-sharing platform has evolved. With over 800 million monthly users, it has become a powerful marketing tool. Nowadays, 70.7% of U.S. brands use Instagram to reach their target audience and promote products/services. From the expansion of advertising opportunities to shoppable tags, Instagram gives many opportunities...
No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some...
From pricing to management—the shifts at Optimizely have been rippling through the CRO community. Here are a few signs that they might be going IPO. For months now, we’ve been getting messages from Optimizely customers like this: The pricing at Optimizely is changing, SMEs are being phased out. The...
Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective...
There may be several reasons for deciding to move to a new eCommerce platform, but the most common reason is due to necessity. To get more specific, the platform you’re currently working with just isn’t a good fit. Perhaps your current platform cannot support the functions you need as...
