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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Brand logos are everywhere. They are on our clothes, in commercials, and even plastered on the sides of buses. As consumers, we're bombarded with branding every day of our lives. But what happens when marketers use those same brand logos without explicit consent to personalize ABM campaigns? This is a...
Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search - Think about the last time you went to Youtube or Spotify. Did you navigate all of its...
You might not use personal data in your business but did you know that you need to follow specific rules even for non-personal data? And what about mixed data that contains both personal and non-personal information? The new Regulation (EU) 2018/1807 on a framework for the free flow of non-personal...
Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights into what website visitors actually want. As well as what they are expecting and anything that may be holding them back from converting. Qualitative research...
The Internet is no different than anything else in life. Mistakes will always happen. Whether it’s because you forgot to change an old link or something has failed, at some point of time one of your prospective customers is going to land on a 404 error page. But when the...
As users, we care a lot about speed. In 2006, we expected a website to load in under four seconds (as Forrester found). In 2009, we said two seconds were enough. But today, even two seconds feel like a "long time". In fact, the two-second page loading standard barely holds...
