We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
First: let’s address the big, ugly elephant in the room. Yes, this is an article about choosing A/B testing software—from some folks who just happen to make A/B testing software. I get it. I wouldn’t trust me either. But on the daily, we’ve been getting feedback like this: “Optimizely...
Some folks have been talking about GDPR like it’s a death sentence. GDPR will kill third party data.GDPR will kill your outbound strategy.GDPR will kill your email list, and your Facebook ads, and your self esteem, and some unsuspecting orphan kittens. But we asked 10 experts how GDPR will...
If you’ve been tracking the sources that send traffic to your website, the odds are that you’ve seen a steady rise in the numbers of mobile visitors. For some websites, mobile traffic surpassed desktop traffic long ago. According to Smart Insights research, people now spend significantly more digital media...
(Jump to Part 2 – GDPR & Lead Nurturing) I know there are a million and one ways you work to attract a potential lead. Your tripwires, your exit popups, your fancy fancy dance moves. And some of them you might want to reconsider, come the GDPR-instate date. (But...
For months, I’ve started work every day, by opening my laptop, and reading about GDPR. First of all: don’t look at me like that, I don’t need your pity. Second of all: I get it now. In that, I will forget my own name before I forget the requirements...
Shopify conversion optimization is misunderstood. While offline stores have the benefit of face to face interactions, Shopify stores must stay content with data collected from online interactions. Data that may not be particularly clean, organized, or contextualized. To mend matters, the best bet is to follow a number of...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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