Privacy
(Jump to Part 2 – GDPR & Lead Nurturing) I know there are a million and one ways you work to attract a potential lead. Your tripwires, your exit popups, your fancy fancy dance moves. And some of them you might want to reconsider, come the GDPR-instate date. (But...
Privacy
For months, I’ve started work every day, by opening my laptop, and reading about GDPR. First of all: don’t look at me like that, I don’t need your pity. Second of all: I get it now. In that, I will forget my own name before I forget the requirements...
Optimization
Shopify conversion optimization is misunderstood. While offline stores have the benefit of face to face interactions, Shopify stores must stay content with data collected from online interactions. Data that may not be particularly clean, organized, or contextualized. To mend matters, the best bet is to follow a number of...
Growth Marketing
Releasing at a Theatre Near You: Operation Over-Automate. Starring over enthusiasm, a plethora of enticing automation possibilities and dreams of a future where everything happens on auto-pilot. Yup. If a company’s stance towards automating processes – especially marketing processes – was a movie, it would be an over the...
Privacy
We are a terrifying few months away from GDPR’s implementation day and the internet is filled with bad advice. The amount of blog posts and Quora answers I’ve seen littered with green lights, that should be RED—is astounding. And as we at Convert, have spent more and more time...
Privacy
Some quizzes tell you whether your personality is more a “spring” or an “autumn.” Some tell you whether or not the Data Protection Authority has the legal right to fine your company for millions of dollars. Guess which one this is. It’s time to play, is this GDPR compliant?...