We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
The Convert support team gets lots of questions about Google Analytics – all year round. But the month of October saw an upsurge in the volume of queries. Since we learn as we resolve, this month our support wisdom is a comprehensive compilation of the most asked Qs that...
92% of B2B marketers find account-based marketing (or ABM) “extremely important in their overall marketing efforts.“ And most of the marketers (85%) who use it find it to have higher returns than any other marketing approach they use … with about half of them reporting “significantly higher” ROI. Whether...
Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation? They would enter the store, look at the paintings, interact with you,...
2018 isn’t even over yet, but we’ve already produced 30 zettabytes of data. So what’re 30 zettabytes of data really like? Well, Christopher Penn suggests a staggering analogy: If 1 GB is a brick, with 30 zettabytes we could build 14 Great Walls of China in a single day....
Introduction The technology stack of any marketer in 2018 is more complex than it’s ever been. There are more vendors out there than you can count, and you’ll often find yourself using a variety of different tools for different situations. This is great in many ways — we’ve never had more...
Buyer retention has always been an overlooked part of marketing. And it’s probably where your business is missing out. Anyone that’s done any kind of marketing can tell you that most strategies are focused on getting new customers. Find a customer that has a problem, put your solution in...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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