What are tested users?

Tested users are the number of site visitors participating in A/B tests you have running on the Convert Experiences platform. Let’s break down how we count users. The people who come to your site are termed as your site visitors . Not all site visitors though are Convert app tested users . Users are specifically the people who are bucketed into tests that you have running on your site. In counting users, we do one key thing. We disregard overlaps . So if there are 100,000 site visitors who see Test #1, and another 100,000 visitors who see Test #2… the total app tested users will be: 200,000 people if the two sample sizes (of 100,000 each) have no overlaps. That means no one person has seen both tests. Less than 200,000 if the two sample sizes (of 100,000 each) have overlaps. If both sample sizes have 50,000 people who are unique to one test and 50,000 people who have seen both tests, then the tested users count will be 150,000. Tested users count is thus the same as (or less than) your website’s total unique site visitors, depending on how you choose to bucket your visitors into tests. This method of counting unique users replaces the older (pre April 2020) counting of unique tested visitors which took overlaps into consideration and gave a net tested visitors count based on all the visitors to each test.

Does Convert Experiences apply sampling?

No. Convert Experiences reports are based on unsampled data. This means our stats engines consider all the data collected by your set-up to call winners, thereby bypassing the issue introduced by most digital analytics platforms.

Does Convert Experiences allow server side testing?

Convert Experiences started out as a client-side A/B testing tool . But over the years we have received multiple requests from users who would like to include server-side testing to their optimization mix. As a result we do support server-side A/B testing through the manual creation of a Convert custom cookie which can determine Experiment ID/Variation ID, and programmatically assign it to website visitors.

How well does Convert Experiences work with Single Page Applications (SPA)?

In the standard format Convert Experiences takes note of the URLs website visitors navigate to trigger experiments (and goals). But with Single Page Applications (SPAs), this is not the case. Thus SPAs have to be handled differently. Our tool is capable of doing that. We use custom code to start polling for both when an experiment should be triggered on a page, and when a goal should be fired. We have detailed documentation in our support repository to walk users through this process for various SPAs like React/Redux and Angular.

How can you track revenue/transactions for eCommerce stores using Convert Experiences?

Convert Experiences has robust revenue tracking and it is privacy friendly as well. If you have the latest version of Google Analytics ecommerce tracking running on your store and the Convert tracking code is duly added after the tag, then we automatically connect revenue tracking to your experiments. You can also set up a revenue goal manually, count multiple transactions per customer, and track revenue attributed to actions that are not accompanied by URL changes.

Will my page load speed be impacted by the installation of Convert Experiences tracking code?

Convert Experiences is one of the fastest loading A/B testing tools in the optimization space. Through the use of our patent-pending SmartInsert™ Technology, we can offer you the advantage of fast loading time, and no flashing. Learn more here .

Do I need to ask consent from site visitors before testing with Convert Experiences?

No As long as you use Convert Experiences in its default setting, you do not need to ask consent from your website visitors and browsers. This is because we don’t store any personal data in the default, and use only first party cookies. If however you need to target audiences by city, or enable cross domain linking, you will see in-app GDPR warnings that are designed to let you test to your fullest potential while staying on the safe side of privacy.

What are must-have features for an A/B testing tool?

An A/B testing tool is obviously a key part of any conversion rate optimization drive. In recent times though there has been a definite shift in the way leaders, businesses and experts perceive optimization & experimentation. The discipline of CRO is no longer restricted to only conversion rates. The sentiment is swaying towards: Customer Experience Optimization (CXO). Learning from smaller experiment wins in the short term to benefit in the long haul Leveraging testing to mitigate risks in decisions across web design, revenue generation, product development, and Ops. “Recruiting” experimentation champions not just in the C-suite but across the entire organization, and doing this in an organized way. These shifts prove that even though experimentation & A/B testing are a rigorous science, the success of experiments largely rely on people and the extent to which a culture of experimentation is inculcated in them. Do they obsess over a few lifts in the present or do they get the value of being truly experiment driven for robust decision-making and a more mature, sustainable business model? How this is achieved is going to be unique to an organization and not defined by “tools”. Hence A/B testing tools should first and foremost provide flexibility, reliability, and support. These vendors too should have a culture of putting people (users) first over constant, forced price upgrades, the bureaucracy of gated pricing, and the tendency to tier important features like APl access, integrations, QA by exorbitantly priced anual plans. Want to learn more about the culture at Convert? Come meet our team.

Convert Blog: Learn A/B Testing, Optimization & Marketing

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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

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Privacy 12 Jun, 2019

Nevada First State For Privacy Opt-Out Laws: How Well is Convert Prepared?

By Dionysia Kontotasiou

On May 29, 2019, Nevada Governor signed into law SB 220. This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the operator...

Optimization 12 Jun, 2019

Diving Deeper into Google Analytics Events: Zeroing In on A/B Test Candidates

By Phillip Koo

In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In this article, we’ll dive deeper to a more practical level...

Privacy 11 Jun, 2019

Apple’s ITP 2.2: 1-Day Expiration of Tracking Cookies Set Via Link Decoration

By Dionysia Kontotasiou

Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy. It added a 24-hour window to cookies in the domains it flagged so...

Privacy 11 Jun, 2019

GDPR vs. CCPA: Everything about the 2020 California Consumer Privacy Act (and How it Stacks up Against GDPR)

By Dionysia Kontotasiou

The General Data Protection Regulation (‘GDPR’) and the California Consumer Privacy Act of 2018 (‘CCPA’) (which has been technically amended by California Senate Bill 1121 (SB-1121)), both aim to guarantee strong protection for individuals regarding their personal data and apply to businesses that collect, use, or share consumer data, whether...

Privacy 10 Jun, 2019

What Does the ePrivacy Regulation Mean for Digital Marketing?

By Disha Sharma

Just as marketers learn to survive in a post-GDPR world, the deadline for the ePrivacy Regulation — the successor to the ePrivacy Directive (also known as “The Cookie Law”) — inches closer. Stated for a release in 2019, the impending ePrivacy Regulation, like the GDPR, is applicable to any business...

Privacy 06 Jun, 2019

Will Firefox’s Enhanced Tracking Protection (ETP) affect Convert Experiences’ Users?

By Dionysia Kontotasiou

New users who install Firefox for the first time after 5th June 2019 will have Enhanced Tracking Protection (ETP) set on by default. This change will speed up the browser and keep users’ web habits more private, while nudging advertisers toward less invasive practices. Mozilla, the maker of open source...

The Convert Experiences blog has a great mix of current news, information, and useful guides

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Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!

Matt Beischel

Founder & CEO, CorvusCRO

Your Blog Section is a great resource for both brands and marketers

I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.

The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.

Shane Barker

Digital Marketing Consultant and strategist

Convert Blog: Learn A/B Testing, Optimization & Marketing

Our Editorial Promise

Blog Posts

Nevada First State For Privacy Opt-Out Laws: How Well is Convert Prepared?

Diving Deeper into Google Analytics Events: Zeroing In on A/B Test Candidates

Apple’s ITP 2.2: 1-Day Expiration of Tracking Cookies Set Via Link Decoration

GDPR vs. CCPA: Everything about the 2020 California Consumer Privacy Act (and How it Stacks up Against GDPR)

What Does the ePrivacy Regulation Mean for Digital Marketing?

Will Firefox’s Enhanced Tracking Protection (ETP) affect Convert Experiences’ Users?

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