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In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In this article, we’ll dive deeper to a more practical...
Apple created ITP in the name of privacy. Essentially, the original ITP made it harder to use third-party cookies to track Safari users on iOS and MacOS and it’s in line with Firefox ETP efforts in privacy. It added a 24-hour window to cookies in the domains it flagged...
The General Data Protection Regulation (‘GDPR’) and the California Consumer Privacy Act of 2018 (‘CCPA’) (which has been technically amended by California Senate Bill 1121 (SB-1121)), both aim to guarantee strong protection for individuals regarding their personal data and apply to businesses that collect, use, or share consumer data,...
Just as marketers learn to survive in a post-GDPR world, the deadline for the ePrivacy Regulation — the successor to the ePrivacy Directive (also known as “The Cookie Law”) — inches closer. Stated for a release in 2019, the impending ePrivacy Regulation, like the GDPR, is applicable to any...
New users who install Firefox for the first time after 5th June 2019 will have Enhanced Tracking Protection (ETP) set on by default. This change will speed up the browser and keep users’ web habits more private, while nudging advertisers toward less invasive practices. Mozilla, the maker of open...
Article 6 of the GDPR allows you to process your users’ personal data under six lawful bases including Consent and Legitimate Interests: GDPR Article 6(1)(a) – Consent as a lawful basis for processing data: The data subject has given consent to the processing of his or her personal data...
