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Although it’s in the job description of every CEO to know pretty much everything about the company they are running, the truth is that most tend to focus on the business aspect of things. Which is understandable, because their companies need to make money, but cybersecurity is almost as...
When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them....
Social media marketing is something that almost every brand and marketer is doing these days. Due to this, there is a lot of competition and it is really difficult to stand out in the crowd. When consumers are being bombarded with marketing and branded content on all platforms, how...
Ecommerce is life. While brick-and-mortar stores are in most part still the main sales drivers, customers are more and more comfortable with online purchases. Everything from diamonds to customized luxury cars are being ordered online, without qualms. Mobile plays a big part in that: According to Adweek, Google has...
This year has proven to be a very important year for eCommerce. In fact, it seems as though eCommerce becomes more and more complicated every year. There are new features that always need to be taken into consideration and new analytics to measure. In this age, one such feature...
How many leads do you want? More. More is always the answer. To deliver ‘more’ leads, some of the largest companies in the world are turning to artificial intelligence — more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into...
