We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Oli Gardner, the co-founder of Unbounce, claims to have seen more landing pages than anyone on the planet. That’s a bold claim, but after Convert heard his webinar covering the seven principles to conversion centered design, we were inclined to believe him. As Gardner walked webinar viewers through his...
At Convert we understand the value behind A/B testing tools in increasing conversion rates and getting the most for your client’s site. But, the testing process is a highly technical and complex affair that can create a lot of confusion and miscommunication. To get the most effective and efficient...
Barry Feldman, the founder of Feldman Creative, is a legend in the digital marketing arena. With more than 25 years experience in online press, Feldman has a lot to say about how companies can improve their sites and drive better conversion rates–exactly why Convert invited him for a webinar in...
One of the traditional mistake when building Value Proposition is to dive into the details of the solution before giving sufficient thoughts to the problem you are looking to solve. One of the classic yet common mistake is to compile detailed business plan and marketing plan documents which eventually...
One thing that comes up a lot on the Convert blog, and in our webinars with various experts, is something that seems so obvious, but can be incredibly hard to accept: e-commerce just doesn’t work the same way as traditional retail. Too often, sites rely on the same tactics...
So you have an amazing website built on WordPress, the world’s most popular CMS and blogging platform. Your design is awesome and you’re pumping out great content like crazy.The traffic is really starting to roll in … but hardly anyone is signing up. Your conversions suck! Don’t worry. I’m here to...
