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Freeze. Crash. Groan. Do you remember the old days of word processing? Where you’d get halfway through a project, or a presentation, and your program would just stop responding. All your unsaved work—gone. Your headache—throbbing. That’s what GDPR, and email marketing, have given me ugly flashbacks to. Don’t get me...
Wouldn’t it be great if we could test everything before fully committing to it? Like when you go get ice cream and they let you sample a few flavors before deciding on the one you want. Or when you go to buy a new car and you can take a...
We’ve spent the better part of a year wrapping our heads around the concept of Account Based Everything (ABE). While most of what ABE advocates comes intuitively to good marketers and sales reps, we finally have the tools that allow for a massive company orchestration to take place. When I...
Editors Note: Best practices change—so does this blog. This article was originally published February 22, 2017. It’s been updated for accuracy and usefulness February 9, 2018. Cart abandonment is the most frustrating way to lose money. You got a prospect to your site! You got them to browse! They selected...
You Might Want to Rethink Your Cart Abandonment Campaign If you’re working in Ecommerce, take a second to inventory how you use data. From the moment someone lands on your site, to the second they click “purchase”—how much do you know about them? Do they submit their name and address...
It was scary, standing for something that in my mind could change the course of the company. But it had to be done. In 2008, my cofounder Claudiu and I first met in a hotel lobby on a rainy day in Bucharest. Since then we’ve worked on the idea that...
