[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan
Conversion Rate Optimization (CRO) is a lot more than a buzzword.
Done right, done patiently, it actually brings results.
But what is the “right” way of going about testing and experimentation.
- The difference between A/B testing and CRO, and why that distinction matters in the long run
- The evolutionary approach to optimization goal setting
- The key steps you must take to set goals that really matter (PS: Just focusing on conversion rate is no longer enough)
- Why Simon Sinek was right all along and “WHY” is just as important to optimization as it is to branding
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