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Justin Christianson
Justin Christianson is the Founder of Conversion Fanatics

[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan

April 5, 2019 –

Conversion Rate Optimization (CRO) is a lot more than a buzzword.

Done right, done patiently, it actually brings results.

But what is the “right” way of going about testing and experimentation.

In this video Justin Christianson, co-founder and president of Conversion Fanatics (a Convert Premium Agency Partner) walks you through:

  1. The difference between A/B testing and CRO, and why that distinction matters in the long run
  2. The evolutionary approach to optimization goal setting
  3. The key steps you must take to set goals that really matter (PS: Just focusing on conversion rate is no longer enough)
  4. Why Simon Sinek was right all along and “WHY” is just as important to optimization as it is to branding

Originally published April 05, 2019 - Updated November 06, 2020

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