[VIDEO] Optimization Goal Setting: Top Things Testers Should Keep in Mind When Creating a CRO Gameplan
By Justin Christianson
Updated March 11, 2025 ·
Conversion Rate Optimization (CRO) is a lot more than a buzzword.
Done right, done patiently, it actually brings results.
But what is the “right” way of going about testing and experimentation.
In this video Justin Christianson, co-founder and president of Conversion Fanatics (a Convert Premium Agency Partner) walks you through:
- The difference between A/B testing and CRO, and why that distinction matters in the long run
- The evolutionary approach to optimization goal setting
- The key steps you must take to set goals that really matter (PS: Just focusing on conversion rate is no longer enough)
- Why Simon Sinek was right all along and “WHY” is just as important to optimization as it is to branding
Recommended Resource:
Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing
Complex A/B Testing Hypothesis Generation: The Step-by-Step Guide For when You’re Done with the Obvious
Convert Launch – An affordable, all-in-one package that helps you test the right things, consistently, for mature A/B testing.
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Originally published April 05, 2019 - Updated March 11, 2025
Written By
Justin Christianson
Written By
Justin Christianson
Justin Christianson
Justin Christianson is the Founder of Conversion Fanatics