Announcing the Microsoft Clarity and Convert.com Integration: Reliable Insights for Conversion Boosting Tests13th Dec 2018 –
There are two key questions growth marketers and optimizers ask over and over again.
The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers.
Why – that’s trickier. And “Why” is generally resolved with the help of qualitative techniques of data analysis like heat maps and session recordings.
Clarity & Reliability – An Elusive Duo
Yes, there are so many software solutions that can provide clarity through heat maps, eye tracking and session replays. But in a bid to be everything to everyone, most of the “all-in-one” platforms fall short of being reliable.
The recently launched Microsoft Clarity comes with the MS legacy. And a promise of taking reliable, clear insights to the next level, with a privacy by design session replay and heatmap solution that anonymizes the recorded screens before they’re sent over to any servers, even blocking text from being readable.
Created to rival brands like Clicktale, Crazy Egg, Visual Website Optimizer and the more niche player Hotjar, Clarity will allow users to not only run the analytics component of heat maps and session recordings but one of its future features will use AI to find the most unusual recordings for replay, enabling the users to spot key problems significantly faster.
The solution is still in beta. But of course, given the track record of the Microsoft giant in the tech world, anticipation is mounting on what the pricing will be for the paid version.
Microsoft Clarity at a Glance
- Mobile-friendly: Works just as well on mobiles.
- Works with most of the top-level domains: Microsoft Clarity is all set to work with top-level domains such as .com, .edu, .au, .uk, etc.
- Tracks a host of user activities: Microsoft Clarity captures data about the users’ mouse movements, touch gestures, click events, and offers user session replays.
- Interesting sessions: This AI-powered feature will help web developers spot “abnormal” user sessions.
- Related sessions: This feature will help web developers understand the “scope” of similar user behavior.
- Heatmaps: This feature will show users insights into how users interact with a page.
Get Clarity from MS Clarity with the Convert Experiences Integration
If you’re a Convert Experiences customer, you can start enriching your optimization efforts with reliable insights from MS Clarity right away.
We have already integrated out-of-the-box with this beta product. And here’s why according to Dennis van der Heijden, CEO and Founder of Convert.com “We are proud to announce the integration with Microsoft Clarity as one of the first tools in the market. The integration now live offers a direct integration with the library of MS Clarity so session replays and heatmaps per A/B tests, multivariate tests, multipage tests and personalizations. Replaying sessions per variation is important for any agency and conversion rate optimization expert and as leader in the space of A/B testing software we could not be prouder to work with Microsoft Clarity beta users making their life easier.”
Using the Convert Experiences – Microsoft Clarity Integration:
Although it’s still in beta, Clarity shows the promise of bringing the best-in-class behavioral research analysis to CROs.
At Convert Experiences, we’re ready to explore Clarity’s possibilities with you.
Our integration is live within your account.
With the Convert-Microsoft Clarity integration, you’ll be able to view session replays for all the different versions you run in your CRO experiments. So if you run an A/B test, you’ll be able to watch session replays for both: sessions that saw version A, as well as sessions that got bucketed to version B.
Opting for multipage tests, multivariate experiments and personalizations – you’ll be able to “watch” sessions for all the variations you run. Being able to replay sessions per variation for an experiment gives conversion experts granular insights into how small changes impact the way prospects interact with the site and with the brand.
This is learning from experimentation that every optimizer should strive for and incorporate in their testing efforts.