15 WordPress Plugins That Will Increase Your Websites Conversions

David Crowther
September 28, 2015 ·
15 WordPress Plugins That Will Increase Your Websites Conversions

So you have an amazing website built on WordPress, the world’s most popular CMS and blogging platform. Your design is awesome and you’re pumping out great content like crazy.The traffic is really starting to roll in … but hardly anyone is signing up. Your conversions suck!

Don’t worry. I’m here to help.Creating a WordPress site in the first place means you’re already looking in the right direction. The wonderful thing about WordPress is their community, and developers are constantly building plugins to help you increase conversions and reach your goals. But with thousands of WordPress plugins out there and more on their way, the search to find the best plugins can be overwhelming. 

So, I’ve decided to scour the Internet and find you the best plugins to help you meet your optimization goals.

best plugins to help you meet your optimization goals

Top WordPress Plugin for A/B Testing

Many times, the smallest details on your website can influence a customer to take action whether it’s buying one of your products or subscribing to your newsletter. Sometimes, all it takes is an appealing layout or an effective headline to convince your visitor that you’re offering value.

Top WordPress Plugin for A/B Testing

But, you’ll never know what elements on your website are catching people’s’ attention and which are failing unless you run A/B Tests. You can try experimenting with different copy, different design, choice of imagery, you name it. What’s great about these experiments is that they offer insight on your customers’ interests and how they interact with your website.


Few plugins out there can match what Convert has to offer. Their plugin allows you to test pretty much everything on your site including headlines, themes, and posts. Convert offers a “What you see is what you get” type of editor. It also features an HTML/JavaScript editor for all you tech-savvy entrepreneurs out there.

The plugin will automatically send the page type, page name, category name, category ID, and tags to your Convert.com account. A/B testing on any set of categories or pages is then easy with the advanced filtering and segmentation during test configuration.

On top of that, you’ll be able to register for a free Yoast account on Convert, giving you some nice extras like:

  • Free 5,000 tested visitors per month
  • Free plan for 12 months
  • Free A/B and Split URL testing
  • Free Yoast WordPress Plugin
  • Discount of $20 when you upgrade to any paid plan (for example $29 per month plan – $20 = $9 per month)

Pricing ranges from $29 to $7,900 per month depending on your traffic levels.

Tracking Your Visitors With Analytics

Tracking Your Visitors With Analytics

Once you’ve run a few tests, you’re going to want to use all the data you’ve uncovered to your advantage. So, you need to make sure you’re tracking the right information. This is when analytics plugins come in.

Google Analytics by Yoast

Google Analytics by Yoast uses the fastest tracking code offered by Google Analytics. It provides you with an immense amount of information about your site visitors and their behavior. With this plugin, you can record real-time data on page views, bounce rates and even duration of visits.  Google Analytics by Yoast offers starts at $49.


With this plugin, you can really dig into information about your visitors— right down to their IP addresses.

“Forget waiting 24 hours to see your stats – Clicky gives them to you live. I’m now watching how people interact with my blog in real time which lets me respond to new media mentions, advertising campaigns, etc. Can’t recommend them enough.”
– Ramsay, BlogTyrant.com

Here’re some of the features offered by the Clicky plugin:

  • Automatically adds your Clicky tracking code everywhere.
  • Option to ignore admins.
  • Option to store names of commenters.
  • Option to disable the use of cookies.
  • Stores comments as an action using the Clicky internal data logging API. This requires a Clicky pro account to work.
  • Option to track posts & pages as goals and assign a revenue to that page or post.
  • An overview of your site’s statistics on your dashboard.
  • Easily add outbound link pattern matching for affiliate links etc.
  • Adds a small status indicator of visitors in the last 48 to the WordPress toolbar.

Pricing ranges from free to $19.99 per month.

best WordPress plugins to help you meet your optimization goals


KISSMetrics is effective at tracking events and monitoring visitor behavior. It tells you who your visitors are, how they got to your site, and how they interact with your website. You can also follow visitors along your sales funnel to figure out where you are losing them. Here are some of its main features:

  • Unlimited reports
  • Unlimited A/B Testing
  • Visitor segmentation

KISSMetrics plans start at $150 a month for up to 5,000 monthly events.

Building Awesome Landing Pages

Building Awesome Landing Pages

If users click on an ad or banner that leads them to a relevant landing page, they already have some interest in your offer. So, why not hook them with the best landing page you can deliver? Many plugins out there can help you create awesome landing pages in a snap, but one that stands out is definitely LeadPages.


This plugin requires no technical knowledge on your end and it offers 70 pre-made templates. Another neat feature is that its code is optimized for quick loading times.With LeadPages, you can split test your landing pages and gather analytics about their performance. You can also create landing pages for Facebook and design exit popups.

LeadPages even makes 404 Error pages useful by letting you design opt-in forms, which visitors can fill out when the information they sought was blocked by an error message.  LeadPages packages start at $37 a month. Two other great landing page services that provide WordPress plugins are Instapage and Unbounce.

WordPress Landing Pages

This free tool is one of the most downloaded WordPress plugins for building landing pages. You can start by using some of its landing page templates or create one on your own. Its visual editor lets you see changes you make to a landing page as you make them. Free add-ons for WordPress Landing pages include WordPress Calls to Action and WordPress Leads.

Contact Forms

Contact Forms

Tons of plugins can help you generate contact forms. The following offer plenty of choice and freedom when designing contact forms for your audience.

Gravity Forms

The Gravity Forms plugin has been downloaded more than a million times, according to its developers. Here are some of its features at a glance.

  • Drag and drop form fields.
  • Create forms from pre-made templates or design your own.
  • Configure forms to hide fields, pages and even buttons based on user activity.
  • Break down longer forms into sections complete with progress bar.

The Gravity Forms plugin basically helps you create any type of form, even an order form with product pricing and shipping calculations. If you run an online store, this feature takes the guess-work out of the equation for your customers and they’ll know exactly what they’re being charged for. Gravity Forms also integrates with third-party services such as PayPal, MailChimp and CampaignMonitor.

Custom Contact Form

Another awesome contact form plugin that offers a lot of freedom is Custom Contact Form. With this plugin, you can customize virtually any part of your contact form to your specific needs. You can decide on the size, background, color and even margins and padding. An unlimited number of fields can be adjusted and rearranged.

To make it easier for your visitors, you can designate optional and required fields. Furthermore, you can display your customized forms on any of your website’s pages or posts. It even comes with CAPTCHA, “Are you Human” spam blocking capability.

Of course, contact forms are not the only kinds of forms you should be making for your site. A big part of keeping your traffic engaged with your content is convincing users to sign up for regularly updated newsletters. This can be tricky, but plenty of plugins out there help you build your contact list.

SumoMe Scroll Box

SumoMe markets its Scroll Box plugin as the “polite” way to ask for a user’s email address because its Scroll Box is displayed after a visitor reads one of your posts or learns about one of your products. Here are some neat tricks you can do with Scroll Box

  • Customize the box to your liking
  • Control how long the Scroll Box is displayed
  • Slide in the Scrollbox from any direction on the page
  • Integrate Scrollbox with third party services such as MailChimp and CampaignMonitor

MailChimp Integration

One of the most popular tools for email marketing is MailChimp Integration, a plugin that helps you build and manage email marketing campaigns. Here are some key features at a glance.

  • Create forms from templates or design your own and place them anywhere on your site.
  • Merge existing subscriber and user lists with a click.
  • Automatically subscribe new users to your mailing list and add subscribers to your site user list.

One of the best ways to present your opt-in forms is to display them as popups. Many users can find popups annoying, but if made right, these tools can motivate your visitors to take action. The following plugins make it easier for you to create these powerful popups.


The Pipitty plugin allows you to hyper-target your popups. You can display specific popups for users based on how they got to your website. You can also design the popups, decide where to put them and even control how long they appear. Pipitty also offers split testing and analytics gathering. It topped Social Media Examiner’s “7 WordPress Plugins To Grow Your Email Subscribers.”  Pipitty packages start at $49 a month.

Exit Popups

Exit Popups

Popups can be strategically beneficial when you display one as a user is about to leave your website. This move helps you catch a visitor’s attention one more time and it can generate a conversion. Try using some of the following plugins for designing great “exit popups.”

Ninja Popup

Ninja Popup is becoming a very popular tool for growing contact lists and that’s no surprise considering a number of features it offers. With Ninja Popup, you can choose from 22 themes, which even Icegram called “well designed, appealing and easy to integrate.” You can also tweak everything on your popups including headers, buttons, and backgrounds. Here are some its main features:

  • Place ads on any page or post
  • Include image with popup
  • Decide what triggers a popup and configure how long it appears
  • Set up a cookie to decide how often a user would see a popup
  • Integrate popup into social media accounts and with third party services such as MailChimp.
  • Conduct A/B Testing and gather reports

Ninja Popups is priced at $20.



To run a successful website that entices users to take action, you need to know them first. This is when surveys can be a big help. Plenty of plugins make it a breeze to develop surveys for your users and gather the feedback you need.

WebEngage Survey

WebEnage Survey is very useful for targeting specific users with different surveys. For example, you can present certain surveys only to people who arrive at your site through Google searches. You can also target surveys based on your users’ geographic locations, cookies and more.

Surveys can be built from templates or you can customize your own right on the dashboard. All changes made in the dashboard are presented in real time. With WebEngage Survey, you can even dig into individual responses. WebEngage deals start at $29 a month. Click here for more information about pricing.


Qualaroo is another tool that’s great for targeting specific users with surveys. You can set up survey triggers based on the number of visits a user makes to your site, duration of visits, or your own internal data. It offers a library of best practice questions and surveys. You can also customize surveys with your own logo, color scheme and more. Also, check out newcomer Hotjar.

Speed Matters

Speed Matters

One major factor that influences whether your users will stay on your site long enough to be converted is your website’s loading speed. The speed of your website even affects your rankings on search engines so utilizing the best plugins for page speed can go a long way.


Kinsta is a managed WordPress hosting provider offering services for a wide variety of users, from bloggers to SMBs and high traffic enterprises.
Their entire infrastructure is powered by Google Cloud Platform, which guarantees blazing fast site speed.

The word out is, over and above optimizing site speed, they also provide advanced security features (eg. daily uptime checks, automatic backups, SSL integration, DDoS attack detection, malware scanning, hack fix guarantee), a custom designed site management dashboard, expert support working around the clock, and 19 worldwide data centers to choose from.

Wordfence Security

The makers of Wordfence Security boast about making your site up to 50 times faster. It’s speed capabilities are powered by its Falcon Engine, which reduces your Web server disc and database activity to a minimum. Learn more about the Falcon Engine. Wordfence also improves security by providing a “deep server-side scan” and offering real-time protection against known threats.

WordPress Engine

WordPress Engine is a WordPress hosting platform that’s great at boosting your site’s speed and enhancing security. Its developers guarantee they will never take your site offline for having too much traffic. The plugin scans your site for attacks and the people behind it will fix your site at no extra cost in the event of an attack.It also offers a one-click backup and restore option. So, there you have it. I hope these plugins will help you meet your conversion goals. 

Originally published September 28, 2015 - Updated April 05, 2022
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David Crowther
David Crowther David Crowther built his first website back in 1997 (yes the internet did exist then) and has looked back many times since and thought how ugly it was.

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