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How to Track Ecommerce Conversions Across Domains, Devices & Browsers When Running an A/B Test?

How to Track Ecommerce Conversions Across Domains, Devices & Browsers When Running an A/B Test?

What Is Cross-Environment Tracking? One conversion, multiple touchpoints! This is what cross-environment tracking is all about. Customers today use a variety of touchpoints to complete ecommerce purchases. They may access the Internet from multiple devices and view marketing campaigns in one environment before converting on another, perhaps starting on...