We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
This article is part 2 of the A/B Testing on Single Page Applications series. In part 1, we’ve introduced the concept of single page application (SPA), showed why it’s growing in popularity, and looked at 10 of the best A/B testing platforms you can use on single page apps....
It was originally designed to block third-party cookies (trackers that identify users across different domains) for Safari users. Over time, it evolved into also restricting some first-party cookies that act as trackers. This is where the importance of ITP lies. It does an excellent job at preventing malicious visitor...
What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. It is used to collect and analyze data (first, second and third party) and make it available to other platforms to be used...
What Is a Data Layer? A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. Technically speaking, it is a JavaScript object that needs to be inserted between the...
What Is Cross-Environment Tracking? One conversion, multiple touchpoints! This is what cross-environment tracking is all about. Customers today use a variety of touchpoints to complete ecommerce purchases. They may access the Internet from multiple devices and view marketing campaigns in one environment before converting on another, perhaps starting on...
Regular expressions (or regex) can be a powerful tool in the arsenal of any CRO practitioner. Many data scientists, analysts, and others have undoubtedly come across them at some point during their careers. They can be difficult for those without technical knowledge but mastering these useful patterns is a...
