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While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification. It inspired me to take a closer look at the...
2020 is proving the importance of public relations, especially digital public relations. The coronavirus pandemic, political unrest, international tensions, employee and customer safety concerns, and impending layoffs are all major concerns of consumers that need to be addressed. With 71% of traditional journalists reporting that they feel the public doesn’t...
You’re on mute! We started our discussions about improving workplace communications 3 months into a global pandemic, when the majority of offices were still closed and conversations with colleagues were happening remotely. As businesses began operating in survival mode, the time we might usually have allocated to improving our leadership...
The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? Does it recommend a product or a service that you’ve shown interest in before? The answer is...
Digital marketing is a continuously evolving and expanding field, where competition is often fierce and new tactics and strategies pop up every so often. However, to stay at the very top of the game, you don’t need to keep reinventing the wheel with every campaign you run. You can stick...
If you’re running an ecommerce business, you already know just how difficult it is to carve out your niche in a hugely competitive marketplace. Calculating your profit margin can be a rude awakening for some ecommerce firms. Sure, there are things you can do to promote your business -- like...
