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I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end. And I couldn’t help but marvel at how the right choice of topic has a significant...
The truth is simple: your product can fail because of its price. It doesn’t really matter if it’s a product or a service; if you charge too much or too little, your campaign can be jeopardized. However, we’re not here to scare you. There are a lot of ways that...
“I was just a beginner in the industry with a website that sold lighters. There wasn’t anything special about it, so whenever I used to look at some of my website metrics, I saw that a lot of visitors were coming to my site, some of them were even checking...
Influencers receive tons of pitches every day. Their inboxes are often bursting at the seams with outreach emails from brands and marketers. Some influencers go through them, rather painstakingly, selecting some and rejecting others. But why do they pick some over others? What is it that grabs their attention? And...
How are you driving clicks to your important landing page(s)? For years Google's organic traffic has performed better than other sources of traffic when it comes to conversions: Inbound leads (those that have been generated with organic search traffic) have been found to cost 61% lower than outbound leads (i.e....
Heat maps deserve more credit than we could ever give them. They allow us to analyze how people are engaging with our content. In this post, I’ll show you how you can use heat map analysis to tweak your website to maximize the user experience. Thus, driving up your potential...
