Iqbal Ali is an experimentation consultant and coach who empowers product teams to run successful experiment programs. With over 20 years of expertise in UX design, development, data, and optimisation, he helps his clients improve the quality and velocity of their experiment programs. He is also the author of the "CRO Tales" comic series on LinkedIn, self-published comics creator and graphic novelist.
Do you have ideas about what you want to do with AI, but just don’t know where to start? Or you don’t even know what you can do with AI in the first place. What both scenarios have in common is a lack of understanding of AI’s capabilities beyond...
How to Set Up Open WebUI with Ollama, Docker, and OpenRouter for Multi-Model Chat What if you could test multiple AI models side-by-side? Not just models from the expensive model vendors, but also your new favourite local model. Want to know what the best model is for experiment ideation?...
The chat interface is a great way to get started with AI. I mean, what could be more accessible than simply having a conversation with a new piece of technology? But there comes a point when the chat interface becomes limiting. For instance, suppose we wanted to thoroughly test...
In part 1 of this series, we had a look at LM Studio and explored small models. I found a really good model, Qwen 3, which had 1.7 billion parameters. It performed well, comparable to models of about one to two gigs in size. However, there was a promising...
What do we want from AI? I want them to be accurate and practical for the tasks I need them to perform. And AI certainly achieves that for the most part. But peel back a layer and there’s a whole bunch of stuff that suddenly becomes really important. Security...
Remember when AI couldn’t count the number of R’s in “strawberry”? Our collective sneer was deafening. It was also revealing, exposing key insights about our relationship with AI. Some of the reaction was relief that we got to keep our jobs another day, but there was more beneath the surface. In...
