We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Dionysia is Convert's Head of Integrations & Data Privacy and Information Security Officer. You can find Dionysia navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities. Connect with her on LinkedIn.
There are two key questions growth marketers and optimizers ask over and over again. What.Why. The former is generally answered by analytics suites like Google Analytics which tell you exactly what visitors are doing on the site, where they are dropping off and in what numbers. Why – that’s...
Consent & Cookies: How Will GDPR and the ePrivacy Regulation Impact Websites? If you want to personalize your website’s content based on your site visitors’ data, you must understand two laws very well: 1) the GDPR and 2) the ePrivacy Regulation. These laws govern consent and cookies: The GDPR...
The Convert support team gets lots of questions about Google Analytics – all year round. But the month of October saw an upsurge in the volume of queries. Since we learn as we resolve, this month our support wisdom is a comprehensive compilation of the most asked Qs that...
Introduction The technology stack of any marketer in 2018 is more complex than it’s ever been. There are more vendors out there than you can count, and you’ll often find yourself using a variety of different tools for different situations. This is great in many ways — we’ve never had more...
Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions. Speaking of conversions, Convert Experiences allows you to test variants of your website pages, forms, content (–and...
This infographic has been distilled from an article penned by our CEO and vocal privacy advocate Dennis van der Heijden on the site Conversion Sciences. You can read the original, expanded blog here: https://conversionsciences.com/blog/check-your-cro-toolbox-for-gdpr-compliance/ The General Data Protection Regulation (GDPR) is here! And boy, was it a tidal wave....
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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