Business Strategy
Creating an online shop is not as easy as it may seem. Aside from creating a site that is perfectly engineered, entrepreneurs also need to take the convenience of their online shoppers into account. Since there are so many businesses out there that are going virtual, the competition in...
Growth Marketing
There is no denying that e-Commerce is steadily growing at a fast pace. This is definitely a win-win situation for both the consumers and the entrepreneurs, since it offers convenience and a million opportunities for either party. But as e-Commerce grows, the need for online entrepreneurs to not only...
A/B Testing
Today I wrote a blog on ConversionXL about what we learned from A/B tests performed on the A/B testing suite Convert Experiments. Here a short quote from that article. It’s only after collecting and analyzing as much research as possible, and doing some basic hypothesis testing with wireframes, do...
A/B Testing
Take a look at this weeks, WhichTestWon case study. Xero Shoes tried and header test with trust seals and a big clean-up on the header of their Ecommerce website. We talked about conversion rates on trust seals a couple of days ago and we know from heatmap studies that...
A/B Testing
We built a predecessor for Convert Experiments and launched it in May 2011. This tool has a powerful infrastructure without any client tagging and only uses Java Script. There several ways for testing website visitors, as you might know: Server-side backend testing (i.e., code on the server randomizes the...