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5 Ways Digital Marketers Use Call Tracking to Grow Their Business
It’s only after collecting and analyzing as much research as possible, and doing some basic hypothesis testing with wireframes, do the agencies get into the actual A/B testing process.
Now, you might not believe it, but there’s a fairly common issue with A/B testing tools causing a “blink” to occur, as the tool decides which variation to show the visitor, which can really skew test results.
This is mostly attributed to slow site speed, or poor test set up, but it’s an important thing to consider. We have seen that these blinks can lower conversions up to 18%.