Daniel is the Head of Content at Zero To Mastery, an online learning platform. He’s had articles in the top 10 of all time on Inbound and Growthhackers. Also the author of the book ‘Content Marketing For Traffic and Sales’. When not writing he teaches people how to write more effective content and then leverage it via detailed distribution methods at Amplify Content Academy.
So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? An agency? Or perhaps an entire testing team? We recommend you invest in your team first for long-term benefits. Because without talented drivers behind the...
Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? Well, good news! In this article, we’re going to walk you through 57 common (and...
Psst… Want to know a secret? Linkedin isn’t just for celebrating work anniversaries, cold pitches, and applying for jobs. In fact, if you know how to curate your feed, you can scroll (like you always do) and absorb experiences, advice, learning, “get hands dirty” processes, and VIP trade secrets...
Images are one of the most important aspects of selling online. It doesn’t matter if it’s physical products, software, or even services. Having images on your site can help you connect with your audience and give context to ideas and offers. The problem? Far too many websites use images...
Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have...
Here at Convert, we’re focused on doing good. Not just good work but building out practices that can make our industry a better place. With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their...
