Daniel's goal is to take complex CRO topics and break them down so you not only understand them but take action on them and see more lift from your business. A psychology and behavior nerd, Daniel has a background in content marketing and direct response advertising. He’s had articles in the top 10 of all time on Inbound and Growthhackers. When not writing for Convert, he teaches people how to write more effective content and then leverage it via detailed distribution methods at www.ampmycontent.com
Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? Well, good news! In this article, we’re going to walk you through 57 common (and...
Are you interested in the state of CRO and experimentation in 2022? Then look no further. We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Some websites saw a burst in...
Psst… Want to know a secret? Linkedin isn’t just for celebrating work anniversaries, cold pitches, and applying for jobs. In fact, if you know how to curate your feed, you can scroll (like you always do) and absorb experiences, advice, learning, “get hands dirty” processes, and VIP trade secrets...
Images are one of the most important aspects of selling online. It doesn’t matter if it’s physical products, software, or even services. Having images on your site can help you connect with your audience and give context to ideas and offers. The problem? Far too many websites use images...
Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have...
Here at Convert, we’re focused on doing good. Not just good work but building out practices that can make our industry a better place. With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their...
