Privacy
Article 6 of the GDPR allows you to process your users’ personal data under six lawful bases including Consent and Legitimate Interests: GDPR Article 6(1)(a) – Consent as a lawful basis for processing data: The data subject has given consent to the processing of his or her personal data...
Growth Marketing
The world of marketing is filled with trends that come and go like that one pet of yours who just can’t decide if they want to be inside or outside. In other words, marketing is pretty much a revolving door of trends. The thing is, every now and then...
Growth Marketing
Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice. In the UK, for example, there are an estimated...
Optimization
Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition. It is quite beautiful. Inbound meeting outbound…...
Growth Marketing
Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. The...
Optimization
Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate. Even better, if you manage a good uplift for your winning tests and your...