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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space, so it’s important to understand its stance on privacy. With great power comes great responsibility. And with great responsibility comes a greater...
The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB, in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. While not yet binding, the decision may provide a boost to privacy advocates in Europe who are looking to hold data-hungry...
This past July, Colorado passed the Colorado Privacy Act (CPA), making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. While the CPA and similar laws will be subject to change as time passes, the question remains: should businesses begin working...
When Google Analytics released the first features of Consent Mode, we were so excited to test them out and share with you why this is huge for Privacy. It’s a huge step in the right direction because it enables website operators to be GDPR-compliant and more aware of the...
CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Abiding by the legal guidelines of The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as other recent moves from Silicon Valley giants, is important, not just...
The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information. The Virginia Consumer Data...
