Convert Blog: Learn A/B Testing, Optimization & Marketing

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We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

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Blog Posts

Privacy
How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Abiding by the legal guidelines of The European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as well as other recent moves from Silicon Valley giants, is important, not just...