We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
A Candid Conversation with Jim Huffman "The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of déjà...
A Candid Conversation with Gintarė Forshaw "The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of déjà...
What do you think of AI content? Impersonal? Generic, bland, inauthentic? There are many prompting guides out there, most of which focus on single prompt content generation, whether it’s generating articles, stories, poems, art, or video. You name it, there's a supposed "magical prompt" to create something cool. But doesn’t...
A Candid Conversation with Marcella Sullivan "The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of déjà...
Experimentation is a journey: equal parts thrilling, humbling, and unpredictable. Behind every successful test is a story of ingenuity and collaboration. Behind every misstep is a lesson learned the hard way. And behind it all are the people who dedicate themselves to improving, optimising, and moving things forward. As the...
Experimentation makes sustainability a practical, testable part of business strategy. Key Points: Make sustainability the default setting: Use CRO to promote green options like carbon-offset shipping or recycled products. Measure what matters: Integrate sustainability metrics into your testing frameworks to drive real impact. Testing isn’t just for websites: It can...
