Business Strategy
A customer can be satisfied with the service you provide — your diligence, fast support and expertise, the way your company does business, who it does business with, your pricing, the plans and features you offer — but still churn. Or they could run into issues all the time...
Business Strategy
COVID-19, it has become a life-changing world-trauma. Businesses scrambled to readjust to the changing needs and guidelines that emerged because of the pandemic. But what will happen after COVID-19? The businesses that thrive post-COVID-19 on the customer-side will be the ones who understand the psychological progression, path of trauma,...
Business Strategy
Brian Coulton of Fitch Ratings estimates that: the current recession will be twice as severe as the 2009 recession. And the forecast for the decline in global GDP keeps getting worse. In April, Fitch Ratings put the global GDP decline at 3.9% but has revised that forecast to 4.6%...
Business Strategy
So you find yourself in a precarious situation where you want to dump your enterprise CRO SaaS contract. Even though you may have 8,000 valid reasons, it can be like any nasty breakup – messy, difficult, and costly. If you are lucky, you’ve planned ahead and have a “get-out...
Business Strategy
Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media and other online tools as a way of connecting with coworkers, friends, and...
Business Strategy
It’s the little things that count. What I want to share in this post rarely makes it to release updates or even the blog, because it’s a tough conversation to have. Losing customers for the higher good sounds idealistic — but is it? This is a post for the...