Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the co-founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
Content marketing has dramatically transformed over the past few decades. While some old-school business strategies still remain relevant today, there’s a bunch of new and more impactful methods that can help you achieve your business goals. One of the most efficient and cost-effective ways to boost your marketing efforts...
Editor’s Note: Best practices change—so does this blog. This article was originally published on May 10, 2016. It’s been updated for accuracy and usefulness in 2021. Website user engagement is an important indicator determining the success and ranking of your site. Every website is competing with rival brands to...
Launching a new product is never easy, especially when you are trying to enter new markets with possible cultural differences. Which is why you need to perform global marketing research and adopt the best global promotion strategies to guarantee success. First things first, you need to understand the local...
Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach of business pages. Then, brands started spending more on...
Social media marketing is something that almost every brand and marketer is doing these days. Due to this, there is a lot of competition and it is really difficult to stand out in the crowd. When consumers are being bombarded with marketing and branded content on all platforms, how...
Business to business and business to customer companies might share similar business goals to an extent. There are common goals such as increasing sales, generating high-quality leads, boosting traffic, and maximizing profits. Having said that, the approach to achieve these goals is different for B2B and B2C businesses. The...
