Shane is a highly experienced marketing professional with over two decades of expertise. Along his career, he has assisted dozens of Fortune 500 companies, influencers and a wide number of A-List celebrities in expanding their digital presence. Shane has been recognized as a leading influencer in marketing by esteemed organizations.
If you work in an agency, chances are you aren't twiddling your thumbs all day. You're busy running experiments, managing clients, and trying to keep your head on straight while running your projects like a well-oiled machine. With all the balls that you're juggling, it's easy to fall into the...
In an increasingly digital world, data is everywhere. And it is no longer just for scientists or finance professionals. First-party data is changing the way we market and engage with customers. 92% of leading marketers believe that using first-party data to help understand what consumers want is critical to driving...
Online retail is booming, generating $214.6 billion in the US in the third quarter of 2021. For customers, online shopping is convenient and gives them the option to compare products from different stores. With so many people now buying online, there's money to be made. But, the internet is also...
What strategies can you use to optimize your blog posts for conversions and engagement? In a recent study, marketers who blog got strong marketing results. And even if the results may be subjective, it still shows that blogging can help you achieve your goals. But there's a catch. Currently, marketers...
Why do you need to optimize your Facebook Ads? Because you can reach a staggering 2.09 billion users monthly through well-optimized Facebook Ads. Image via We Are Social Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social...
If you’re a marketing professional, you’re likely already aware of the power of word-of-mouth publicity. That’s precisely what influencer marketing is on a larger scale. When someone you admire speaks or posts positively about a product, you are more likely to believe their take on it. That’s why influencer marketing...
