Nyaima Smith-Taylor is a proud team member of Convert. As a Content Strategist and Creator for SaaS companies changing the world through how they do business, she creates conversational content across Convert domains. She loves all things marketing but is a secret tech nerd. Growing up studying math and science, she spent over 15 years in the power sector working as an electrician and electrical engineer. Since working with Convert.com, she can’t browse websites like a normal person, everything is a potential A/B test. Connect on LinkedIn.
Your navigation bar is one of the most critical components of user experience on your website. Which makes total sense, since it is a roadmap your visitors follow. Without it, they can feel lost and have no way to traverse your site without exerting effort. Customers don’t like friction,...
You invested time, energy, and money into creating an optimization and testing dream team. Even if you are a team of one, your experimentation program didn’t just happen; it took dedication and maybe even a little muscle. Things are finally running smoothly. You have buy-in from all the key...
So you find yourself in a precarious situation where you want to dump your enterprise CRO SaaS contract. Even though you may have 8,000 valid reasons, it can be like any nasty breakup – messy, difficult, and costly. If you are lucky, you’ve planned ahead and have a “get-out...
Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday. Convert experienced this quiet, but significant shift...
