Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn more about his journey as an entrepreneur and leader on the SaaS Club podcast.
From pricing to management—the shifts at Optimizely have been rippling through the CRO community. Here are a few signs that they might be going IPO. For months now, we’ve been getting messages from Optimizely customers like this: The pricing at Optimizely is changing, SMEs are being phased out. The...
Right now, most of our customers run experiments on their websites without giving their visitors much notice. Under GDPR: this should change. This article details how—using Convert Experiences as an example. Warning: Not All A/B Testing Tools are Equal At Convert—we altered our software to take privacy by design...
Do Not Track (or just DNT) is a privacy setting end-users can set in most browsers. From February 15, 2018, Convert Experiences will automatically support this setting across its entire install base. “We support Do Not Track because we think it’s really important that you have a simple way...
You know what they say—you give them a finger, they will take the hand. Give them a legitimate interest exception, and they’ll cold email all of LinkedIn. GDPR has six lawful grounds for processing personal data, as outlined in Article 6. And legitimate interests is well set up to...
All cookies seem to work more or less the same. Tiny web file, stored by a user, tracks activity, etc. etc. But some are more “private” than others. And now, more than ever, that’s going to make a difference for your marketing stack. The road to GDPR and ePrivacy...
General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC… …AND, it brings with it, new ePrivacy Regulations (ePR) for EU citizens… …even if that data is stored and handled outside Europe… …in an age when the personal data is increasingly economically valuable. So it’s incredibly important. But...
