Daphne Tideman is a growth advisor and consultant with a background in both agency and brand roles, specializing in helping wellness and eco-friendly D2C brands and subscription apps to cut through the noise and unlock sustainable growth. She co-authored the book Growing Happy Clients and helps founders and head of growth navigate challenges. She loves to write and share her tips on her newsletter.
How to test, optimize it, and use AI for better performance One of my favourite parts of a Product Detail Page (PDP) is the product image carousel. Not because it’s fancy, but because it’s a small space where you can pack in a huge amount of decision-making support. And...
How to navigate the new rules as a CRO specialist If you’ve been running Meta ads lately and felt like something shifted—like your targeting suddenly matters less and your creatives matter more—you’re not imagining things. Meta’s Andromeda update rolled out through 2025, completing its global deployment in October. It’s...
And use ads as part of your CRO roadmap For me, traffic has always felt like a luxury. I live in the startup world, where I’m lucky if we have enough traffic and conversions to run even a few A/B tests per month. Yet I’ve never let that stop...
How to conduct effective real, panel and synthetic user recruitment User interviews are one of the most powerful ways to dive deep into your target audience and truly understand them, but the number one complaint I hear is: “No one wants to talk to me.” It sucks, there’s no...
In a world obsessed with AI, we need to embrace manual data reviews more than ever I’m slightly embarrassed to admit it: I still do a lot of manual data processing. I’m imagining many of you gasping, or maybe even dropping your cups of coffee. I don’t blame you....
8 practical ways to increase credibility Have you ever had review jealousy? I definitely have. Maybe it’s a growth-person thing, but whenever I land on a website with thousands of glowing reviews and a 4.8/5.0 rating, I find myself thinking, “Give me half of that and I’d be thrilled.”...
