Privacy
Right now, most of our customers run experiments on their websites without giving their visitors much notice. Under GDPR: this should change. This article details how—using Convert Experiences as an example. Warning: Not All A/B Testing Tools are Equal At Convert—we altered our software to take privacy by design...
Privacy
Do Not Track (or just DNT) is a privacy setting end-users can set in most browsers. From February 15, 2018, Convert Experiences will automatically support this setting across its entire install base. “We support Do Not Track because we think it’s really important that you have a simple way...
Privacy
You know what they say—you give them a finger, they will take the hand. Give them a legitimate interest exception, and they’ll cold email all of LinkedIn. GDPR has six lawful grounds for processing personal data, as outlined in Article 6. And legitimate interests is well set up to...
Privacy
All cookies seem to work more or less the same. Tiny web file, stored by a user, tracks activity, etc. etc. But some are more “private” than others. And now, more than ever, that’s going to make a difference for your marketing stack. The road to GDPR and ePrivacy...
Privacy
General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC… …AND, it brings with it, new ePrivacy Regulations (ePR) for EU citizens… …even if that data is stored and handled outside Europe… …in an age when the personal data is increasingly economically valuable. So it’s incredibly important. But...
Privacy
It was scary, standing for something that in my mind could change the course of the company. But it had to be done. In 2008, my cofounder Claudiu and I first met in a hotel lobby on a rainy day in Bucharest. Since then we’ve worked on the idea...