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I am a freelance consultant that has worked in all things optimisation for over 20 years – from user research, ux/ui design, coding, through to a/b testing and personalisation. I specialise in functionality testing, quality assurance and evidence based heuristic analysis of websites and digital products, and have a keen interest in consumer psychology and buying behaviour. I am an advocate of digital accessibility and focus on improving customer journey experiences for all through better usability design and implementation.
Interview with Abi Hough This interview with Abi is one to bookmark. Having spent 20 years in optimization, she offers in-depth insights into how it should be done scientifically, without bias or prejudice towards any particular idea. She explains the importance of having good quality data collection methods as...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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