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VWO Pricing Ideas & Features Breakdown

VWO pricing is gated behind sales reps. But that doesn’t mean you can’t step into negotiations with a better understanding of what you can expect to spend.

Learn VWO Pricing

VWO Web Testing Platform Pricing & Features

VWO
Testing Growth
VWO
Testing PRO
VWO
Testing Enterprise
Number of Tested Visitors per month50KN/AN/A
Price per month (monthly plan)$354Gated PricingGated Pricing
Price per month (annual plan)N/AN/AN/A
Annual Price
Gated Pricing
Gated Pricing
Gated Pricing
Respects Grandfathering
NoNoNo
Discounts: 2 years10 - 16%10 - 16%10 - 16%
Discounts: 3 years15 - 20%15 - 20%15 - 20%
Auto-UpgradeN/AN/AN/A
Support
Email Support (priority)
Chat Support
Phone Support
Training/Onboarding
First Response Time8 hrs6 hrs4 hrs
Support Availabillity24*524*524*7
Features
Active Domains for A/B testingUnlimitedUnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
Unlimited Projects
A/B and Split Url Testing
Multivariate Testing
Site-wide and Multiple Page TestsUnknownUnknownUnknown
Unlimited Tests
Unlimited VariationsUnknownUnknownUnknown
Campaign Scheduling
Easy One Tag Integrations
Custom Integrations
Mixpanel Integration
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Active Goals
UnknownUnknownUnknown
Automatic Bounce Measurement
Dynamic Revenue Tracking
Javascript Event Pushing
Google Analytics Goal Import
GA Automatic Revenue Tracking
Third-Party Site Goal Tracking
Cross-domain Testing and Tracking
Post - segmentation
Personalizations
Traffic Source Targeting
Time of Day Targeting
Language Targeting
IP Targeting
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Geo / Demographic Targeting
Mobile Site Testing
Test Collision Protection
API
Blink Protection
UnknownUnknownUnknown
Two-Tailed TestingBayesianBayesianBayesian
Real Time Results & Reports
Cross-browser Q&A
Excel ExportUnknownUnknownUnknown
PDF Export
Perform A/B, MVT, and split testing for mobile websites
Create campaigns with the WYSIWYG visual editor or the code editor
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Account Manager
Role Based UsersUnknownUnknownUnknown
Change Log
Training & Onboarding
SECURITY & PRIVACY
EU based servers
Non-PII Cookie lifetime100 days100 days100 days
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
GDPR compliance in-app guidance
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 complianceUnknownUnknownUnknown
*Pricing Last Updated on 20th September 2019
**Check out all other Convert Experiences plans here.
***Convert Experiences also has an Enterprise plan. Wondering just how much you can grow with such a robust package? Check it out here.

VWO Web Testing Platform Pricing & Features

VWO
Testing Growth
VWO
Testing PRO
VWO
Testing Enterprise
Number of Tested Visitors per month50KN/AN/A
Price per month (monthly plan)$354Gated PricingGated Pricing
Price per month (annual plan)N/AN/AN/A
Annual Price
Gated Pricing
Gated Pricing
Gated Pricing
Respects Grandfathering
NoNoNo
Discounts: 2 years10 - 16%10 - 16%10 - 16%
Discounts: 3 years15 - 20%15 - 20%15 - 20%
Auto-UpgradeN/AN/AN/A
Support
Email Support (priority)
Chat Support
Phone Support
Training/Onboarding
First Response Time8 hrs6 hrs4 hrs
Support Availabillity24*524*524*7
Features
Active Domains for A/B testingUnlimitedUnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
Unlimited Projects
A/B and Split Url Testing
Multivariate Testing
Site-wide and Multiple Page TestsUnknownUnknownUnknown
Unlimited Tests
Unlimited VariationsUnknownUnknownUnknown
Campaign Scheduling
Easy One Tag Integrations
Custom Integrations
Mixpanel Integration
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Active Goals
UnknownUnknownUnknown
Automatic Bounce Measurement
Dynamic Revenue Tracking
Javascript Event Pushing
Google Analytics Goal Import
GA Automatic Revenue Tracking
Third-Party Site Goal Tracking
Cross-domain Testing and Tracking
Post - segmentation
Personalizations
Traffic Source Targeting
Time of Day Targeting
Language Targeting
IP Targeting
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Geo / Demographic Targeting
Mobile Site Testing
Test Collision Protection
API
Blink Protection
UnknownUnknownUnknown
Two-Tailed TestingBayesianBayesianBayesian
Real Time Results & Reports
Cross-browser Q&A
Excel ExportUnknownUnknownUnknown
PDF Export
Perform A/B, MVT, and split testing for mobile websites
Create campaigns with the WYSIWYG visual editor or the code editor
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Account Manager
Role Based UsersUnknownUnknownUnknown
Change Log
Training & Onboarding
SECURITY & PRIVACY
EU based servers
Non-PII Cookie lifetime100 days100 days100 days
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
GDPR compliance in-app guidance
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 complianceUnknownUnknownUnknown
*Pricing Last Updated on 20th September 2019
**Check out all other Convert Experiences plans here.
***Convert Experiences also has an Enterprise plan. Wondering just how much you can grow with such a robust package? Check it out here.

VWO Alternative on Your Mind?

VWO Pricing & Features: Frequently Asked Questions (FAQs)

Pricing & Features Last Updated on 20th September 2019

HOW MUCH DO VWO PLANS COST?

As on January 31st 2019, the VWO Web Testing Standard plans started at approximately USD 4000 per year for 1.2M tested visitors, available up-front. The Enterprise variant started at USD 12,500 per year for 1.2M tested visitors, available up-front.

However, VWO has changed its pricing and bundling model again. Those who are looking for A/B testing and experimentation only can opt for their VWO Testing module with three variants - Growth, Pro and Enterprise.

The prices for VWO Web Testing Standard and Enterprise might be a baseline and a point of guidance for prospective customers since the features for Standard align closely with Growth and Pro, and Enterprise still resonates with the Enterprise variant in the present structure.

Does VWO allow monthly plans?

All the Growth variants in the various VWO modules (including VWO Testing) offer monthly payments for up to 50,000 monthly visitors.

This can be ascertained from their VWO Pricing page.

Beyond 50,000 monthly visitors, and for the variants Pro and Enterprise, quotes have to go through sales and there is no mention of monthly pricing.

When VWO revamped its packages in early 2019, it sunset monthly plans, going with annual packages.

Does VWO offer discounts?

Visual Website Optimizer offers a discount that’s between 10% and 15% for two-year contracts and up to 20% for three year commitments.

So what’s with the VWO options Web Testing and CRO? I’m confused.

VWO offers a number of stand-alone modules, each focused on one aspect of experimentation.

These modules are:

  • VWO Testing (aimed at those who want to run A/B and split tests)
  • VWO Insights (aimed at those who wish to analyze user behavior with tools like session recordings and heat maps)
  • VWO Full Stack (aimed at those who wish to invest in server side testing and mobile app testing)
  • VWO Engage (aimed at those who want to use push notifications to reduce churn and improve user engagement)

Prospects have the ability to opt for one or all of these modules, choosing the variants Growth, Pro and Enterprise from each.

Further, VWO offers two pre-bundled packages - Experience Optimization Essentials and Conversion Optimization Essentials consisting of a combination of the above listed modules for convenience.

How are VWO prices determined?

VWO pricing is based on two factors - the volume of visitors on whom you wish to run tests and how you want to increase conversions.

As an example, if you are only interested in basic A/B testing to boost your conversion rates - you can opt for their VWO Testing module. The final pricing will then depend on the number of monthly tested visitors you wish to work with.

WHO WOULD BENEFIT THE MOST FROM THE VWO TESTING MODULE?

A/B testing needs traffic. This is a given.

You can’t generate consistent results without having a decent sample size to experiment with.

The pricing for VWO Testing available on the site pegs the monthly cost of the Growth variant (their lowest variant) at USD 354 for a mere 50,000 tested visitors.

A decent 100,000 monthly tested visitors might easily set you back by USD 500 per month, if monthly pricing is at all available beyond the 50,000 tested visitors mark.

The Growth variant offers extremely basic targeting, no multivariate testing, the ability to create only 1 project, and only standard integrations from a limited pool.

The value of VWO comes from stacking modules, if you are looking for an all-in-one solution for your CRO needs and do not wish to work with individual, best-in-class solutions for analytics and reporting.

What are VWO’s Javascript capabilities?

VWO offers a code editor for testers who want to dive deep and code up their own variants. Optimizers can use this code editor to apply Test JS/CSS and execute changes across the website, including all variations and the control. They can also apply Global JS/CSS changes to all their test pages (again, including the control). All VWO plans come with the Code Editor.

Which plans boast a VWO API?

The VWO API is organized around the REST architecture style and encodes data in JSON. It supports the basic HTTP request types of POST, GET, PATCH, and DELETE. If you are interested in doing more with the VWO A/B testing solution through its API, you need to invest in the Enterprise plan of its various modules.

Looking for Something Affordable with More Advanced Features?

Explore Convert Experiences, a GDPR compliant A/B testing solution that offers VWO Enterprise features in all its plans.

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Just a Few more details

1-10
11-50
51-200
200+
Marketing / CRO Agency
External Consultant
Internal Team
Researching Analytics
Managing IT Projects
Managing the Team
Running Experiments