Best VWO Alternative for Experimentation Pros

Here After Google Optimize Sunset? These Are the Convert & VWO Options You Have:

VWO Testing Starter

Free

From 10k to 50k visitors/month

Unlimited Active experiences
A/B Testing
Split URL Testing
Mobile Website Testing
Visual Editor
Code Editor
~~Deploys~~
Device Targeting
URL Targeting
Preview Mode
Traffic Allocation
Add New Elements
Device Type Segment Only
1 Active Project per Account
Unlimited Active Domains per Account
EU Servers available
Anti-flicker protection
Email Support
~~Forum Support~~
~~CSV Export~~
~~Targeting~~
~~Advanced Targeting~~
~~Custom Javascript Targeting~~
~~Weather Targeting~~
~~Geotargeting~~
~~Cookie Based Targeting~~
~~Cross Domain Testing~~
Multipage Testing
~~Manual Activation~~
Bayesian only
~~Full Stack & Feature Flags~~
Campaign Data Retention - 90 Days

Convert Basic

$499/mo

200K tested users/month

Additional users: $199 per 100K users/month

Unlimited Active experiences
A/B Testing
Split URL Testing
Mobile Website Testing
Visual Editor
Code Editor
30 Deploys
Device Targeting
URL Targeting
Preview Mode
Traffic Allocation
Add New Elements
5 Segments Per Project
10 Active Projects per Account
10 Active Domains per Account
EU Servers available
Anti-flicker protection
Collaborators
Chat + Email + Phone Support.
CSV Export
Targeting
Advanced Targeting
Custom Javascript Targeting
Weather Targeting
Geotargeting
Cookie Based Targeting
Cross Domain Testing
Multipage Testing
Manual Activation
Frequentist & Bayesian Stats Engine
Full Stack & Feature Flags
Campaign Data Retention - No Limits

Can’t secure a budget for A/B testing? Opt for VWO’s free Starter web testing plan.
Can you allocate up to $500 per month for A/B testing? Opt for Convert’s Basic plan. At $499 a month (and $349 per month, when paid annually), you get 200,000 unique tested users. Basic costs 56% less than VWO’s comparable plan - Growth at 250,000 unique tested users a month.
That’s not all, with Convert’s Basic plan - you have access to full stack features. This is an industry first. Take advantage of advanced/customized targeting with 40+ filters, Frequentist & Bayesian stats, collision prevention, and a secure API - none of which is available in VWO’s Growth offering.
Most Convert plans also come with a 10-step, human coordinated onboarding.

Confused? Why is Convert so affordable? What’s the catch?

There is no catch.

Convert is a self-funded Conscious business. We believe we can leave the world better than we found it. We’ve chosen affordable experimentation as the way to get engines of change (businesses) there!

Plus, no VC pressure means we can have fun while we serve you.

PS: We never force price upgrades either. Our first customers are still active at $9 a month.

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

	VWO Growth	VWO Pro	VWO Enterprise	Expert	Growth
Number of Tested Users per month	10k - 500k	10k - 2 million	10k - 5 million +	1M	500K
Price per month (monthly plan)	Monthly pricing not available on the site	Annual plans only	Annual plans only	$1,599 Try Monthly Plan	$999 Try Monthly Plan
Price per month (annual plan)	From $200 to $1,853	From $480 to $5,245	From $1,068 to $10,326	$1,119/mo - 30%	$699/mo - 30%
Annual Price	From $2,400 to $22,312	From $5,760 to $42,756	From $12,816 to $123,912	$13,432 Try Annual Plan	$8,392 Try Annual Plan
Forced Plan Upgrades	Unknown	Unknown	Unknown	No	No
Discounts: 2 years
Discounts: 3 years
Auto-Upgrade	No (Overcharge per 10k $100)	No (Overcharge per 10k $100)	No (Overcharge per 10k $100)	No (overcharge per 100K $199)	No (overcharge per 100K $199)
Support
Email Support (priority)
Chat Support
Phone Support	With Add-on
Dedicated customer success and/or technical solutions engineer	With Add-on	With Add-on
Premium Onboarding
Features
Active Domains for A/B testing	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Unlimited sub-domains	unknown	unknown	unknown
Unlimited Collaborators
A/B Testing
Split Url Testing
Multivariate Testing	With Add-on
Multipage Testing
Unlimited Tests
Unlimited Variations	Unlimited	Unlimited	Unlimited
Active Goals	Unlimited	Unlimited	Unlimited	50	50
No. of Active Experiences	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Traffic Source Targeting
Time of Day Targeting	With Add-on
Easy One Tag Integrations
Number of 3rd party integrations	44	44	44	90+	90+
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Deploys	Available via separate product	Available via separate product	Available via separate product	100	50
Full Stack & Feature Flags	Available via separate product	Available via separate product	Available via separate product
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post - segmentation	With Add-on
PDF Export	Unknown	Unknown	Unknown
Unlimited Projects	1	3	5	Unlimited	Unlimited
Excel Export
Campaign Data Retention	No limit	No limit	No limit	No limit	No limit
Javascript Event Pushing
Third-Party Site Goal Tracking	Unknown	Unknown	Unknown
Real-Time Reports
Language Targeting
IP Targeting	With Add-0n	With Add-0n
Anti-flicker protection
Google Analytics Goal Import
GA Automatic Revenue Tracking	Unknown	Unknown	Unknown
Cookie Targeting	With Add-0n
Geo / Demographic Targeting	With Add-0n
Cross-browser Q&A
Role Based Users
Frequentist & Bayesian Stats Engine	Bayesian only	Bayesian only	Bayesian only
Test Collision Protection	With Add-0n	With Add-0n	With Add-0n
Advanced / Custom Targeting	With Add-0n
Custom Tag Targeting	With Add-0n
JS Targeting	With Add-0n
Mobile Site Testing
Mobile App Testing
API
SRM Checks
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change History	Last 3 versions of campaign	Unlimited Versions	Unlimited Versions
Live Log	Unknown	Unknown	Unknown
SECURITY & PRIVACY
Single Sign On (SSO)
EU based servers	EU & US	EU & US	EU & US	EU & US	EU & US
Non-PII Cookie lifetime	2 months	2 months	2 months	6 months	6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance

**Pricing & Features Last Updated on February 6th, 2023

**All Prices are in USD

Check out all other Convert Experiences plans.

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

	VWO Growth	VWO Pro	VWO Enterprise	Convert Expert	Convert Growth
Number of Tested Users per month	10k - 500k	10k - 2 million	10k - 5 million +	1M	500K
Price per month (monthly plan)	Monthly pricing not available on the site	Annual plans only	Annual plans only	$1,599 Try Monthly Plan	$999 Try Monthly Plan
Price per month (annual plan)	From $200 to $1,853	From $480 to $5,245	From $1,068 to $10,326	$1,119/mo - 30%	$699/mo - 30%
Annual Price	From $2,400 to $22,312	From $5,760 to $42,756	From $12,816 to $123,912	$13,432 Try Annual Plan	$8,392 Try Annual Plan
Forced Plan Upgrades	Unknown	Unknown	Unknown	No	No
Discounts: 2 years
Discounts: 3 years
Auto-Upgrade	No (Overcharge per 10k $100)	No (Overcharge per 10k $100)	No (Overcharge per 10k $100)	No (overcharge per 100K $199)	No (overcharge per 100K $199)
Support
Email Support (priority)
Chat Support
Phone Support	With Add-on
Dedicated customer success and/or technical solutions engineer	With Add-on	With Add-on
Premium Onboarding
Features
Active Domains for A/B testing	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Unlimited sub-domains	unknown	unknown	unknown
Unlimited Collaborators
A/B Testing
Split Url Testing
Multivariate Testing	With Add-on
Multipage Testing
Unlimited Tests
Unlimited Variations	Unlimited	Unlimited	Unlimited
Active Goals	Unlimited	Unlimited	Unlimited	50	50
No. of Active Experiences	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Traffic Source Targeting
Time of Day Targeting	With Add-on
Easy One Tag Integrations
Number of 3rd party integrations	44	44	44	90+	90+
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Deploys	Available via separate product	Available via separate product	Available via separate product	100	50
Full Stack & Feature Flags	Available via separate product	Available via separate product	Available via separate product
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post - segmentation	With Add-on
PDF Export	Unknown	Unknown	Unknown
Unlimited Projects	1	3	5	Unlimited	Unlimited
Excel Export
Campaign Data Retention	No limit	No limit	No limit	No limit	No limit
Javascript Event Pushing
Third-Party Site Goal Tracking	Unknown	Unknown	Unknown
Real-Time Reports
Language Targeting
IP Targeting	With Add-0n	With Add-0n
Anti-flicker protection
Google Analytics Goal Import
GA Automatic Revenue Tracking	Unknown	Unknown	Unknown
Cookie Targeting	With Add-0n
Geo / Demographic Targeting	With Add-0n
Cross-browser Q&A
Role Based Users
Frequentist & Bayesian Stats Engine	Bayesian only	Bayesian only	Bayesian only
Test Collision Protection	With Add-0n	With Add-0n	With Add-0n
Advanced / Custom Targeting	With Add-0n
Custom Tag Targeting	With Add-0n
JS Targeting	With Add-0n
Mobile Site Testing
Mobile App Testing
API
SRM Checks
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change History	Last 3 versions of campaign	Unlimited Versions	Unlimited Versions
Live Log	Unknown	Unknown	Unknown
SECURITY & PRIVACY
Single Sign On (SSO)
EU based servers	EU & US	EU & US	EU & US	EU & US	EU & US
Non-PII Cookie lifetime	2 months	2 months	2 months	6 months	6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance

**Pricing & Features Last Updated on February 6th, 2023

**All Prices are in USD

Check out all other Convert Experiences plans.

Review Convert In Demo

Or Start a 15-Day Free Trial

Ratings	VWO
Meets Requirements	8.4	9.2
Ease of Use	8.1	8.6
Ease of Setup	8.5	8.7
Ease of Admin	8.3	9.3
Quality of Support	8.4	9.5
Ease of Doing Business With	8.6	9.8
Product Direction (% positive)	8.5	9.3

From Tracking Complex Goals to Expert Support,
Convert Experiences Is a High Performer.

Include KPIs For Complex Buyer Journeys

People don’t make linear purchase decisions. They zig zag between stages and website pages. You can’t explain human behavior with simple link and button clicks. Convert’s app offers 9 goal templates and 40+ compound (advanced) goal conditions. Monitor everything - from video play duration to weather influenced habits to Twitter interactions.

Track:

Weather

Turn GA Into A CRO Asset

Send data to your favorite analytics platform in seconds with our one-tag integration. We even support Google Analytics goal imports through our predefined template. See discrepancies in numbers? Convert doesn’t sample data. Most mismatches are technical and capped at 5% to 10%.

See Why Mismatches Happen And How To Fix Them.

Attach Revenue To Tests

Convert isn’t a revenue tracking tool. But if you want to prove the ROI of testing, you’ll probably need revenue numbers. This is especially true for E-commerce. With us, you get a number of robust revenue tracking options. Use Google Analytics. Go the manual route. Shopify Plus users enjoy the ease of our custom app that has near one-click integration and error-free revenue tracking.

Revenue
With GA

Revenue
Without GA

Revenue With
Custom App

Eliminate Deployment Bugs

Bugs escape the most seasoned testers. It happens. But with our Chrome Debugger for real time event logging, and the in-app Live Log for a detailed account of events and goals triggered on your site, QA will be embedded in your testing process.

(..)Where the client has never done any testing before, we typically look first to use Convert (convert.com). I like Convert for a number of reasons. From the very beginning, it has been one of the easiest tools to integrate with Google Analytics. Also, for tricky variations, I’ve had better luck with Convert than others (Optimizely) at getting the variation to display just the way we want. And the support at Convert has always been excellent—again, better than most of their competitors.

Tom Bowen
Website Optimizers

Review Features In Demo

Or Start a 15-Day Free Trial

Review Progress On All Tests

Enjoy a clear, uncluttered overview of actions and evolutions across multiple sites. All in one Convert Experiences account. Assign a project to each client or website. Track unlimited subdomains. See conversion rates and progress - both for the experiments you’re running and the ones you are invited to collaborate on.

No Privacy Worries. Ever.

We’ve been unequivocally privacy compliant, since 2018. We’ve even added notifications to signal the impact of targeting a narrow audience segment, or of enabling cross browser tracking. With servers in Germany, we are the natural choice of privacy focused brands.

Swift Impact Of Winners

Convert plans have unlimited personalizations. But we’ve done you one better. Turn test winners into personalizations with a single click. Serve your variant to the world, while you hard code the validated change. Cut down the wait time to see the real impact of your experiments.

When we first started to look into Convert.com we were having issues with the "flicker" effect in some of our tests. We were used to running tests with Google Optimise and we had worked on VWO. We've now been using Convert.com and we think it's one of the best tools around. It's flexible from a development point and the goals are easy to set up and unlimited, the reporting is great for clients, and the support is always friendly and helpful.

Adrian G

Owner

The ability to run multiple client accounts within one hub, under one fee and the ease of developing and deploying within the tool. Also, the JS delivers loads that don't impact the experience - which is key. The tool is keenly priced in the industry as well. Where there used to numerous tools available at this price range, most have moved to premium pricing. Convert stands out as the value option, but without cutting key features. Review collected by and hosted on G2.com.

Kier H

CRO Lead

We've recommended Convert Experiences exclusively since 2018, as it's a powerful tool that sits right at the intersection of utility, affordability, and ease of use for our SMB clients. Convert's visual editor allows non-technical teams to test through marketing ideas quickly, while the advanced code editor supports the development of complex experiments and multi-page experiences. Support is top-notch and very responsive.

Andres L

Founder & CEO

As a small start-up, we are always looking to increase our CRO. It's always a question of what works and what doesn't at this very moment. During our first two years, we did manual tests which were often hard to track and most of the time didn't get documented due to our marketing team being a 1 person "department". Convert has changed all of that for us - we are A/B testing and seeing actual results! The ROI is huge. Convert is, in our opinion, the best A/B testing platform out there.

MP

Madison P

Marketing Manager

Support! The support team at Convert is incredible! Whenever anyone on my team has a question, the Convert team is always highly responsive, knowledgeable, and helpful!

SR

Scott R

Managing Partner

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Or see how Convert stacks against other tools

4x Faster, Expert Support

We have help articles. But help articles aren’t support. Support’s a verb! And we work hard to meet your expectations. A Convert agent knows the tool like the back of their hand. They’re not reading a script. And any agent you reach is capable of solving your dense, technical problems.

Meet Your Support Experts:

Scale Testing With All-Powerful API

Most APIs support few in-app functionalities. The Convert API is all-powerful. Do (almost) everything that the app can, without logging into your account. Automate tasks, speed up processes, integrate with external analytics services, and tap into the potential of our software, from the security and privacy of your stack.

Seek API Access.

We Are the A/B Testing Tool Agencies Trust.

We can talk about our suite of agency-specific features, including a custom plan for our Certified Agency partners and the ability for all agencies to add as many clients and projects as they wish - without paying anything extra. If you’re interested in the hard facts, you’ll find them below.

This space though is reserved for a solemn #Convert promise.

If you’re an agency, please know that we never reach out to your clients, and we never offer in-house services to compete with you.

See Agency Specific Features

Easy Client Management

Expand your client base without complications. Dedicate a project to each client and manage all their testings needs within this space. One convert account is enough for your agency.

Testing without limits

Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self service rates.

Control Over Traffic

One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.

Control Over Projects

Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.

Unlimited Projects
Unlimited sub-domains
Unlimited Collaborators
Unlimited Support
Real Time Test Reports

Collision Detection and Prevention
Data Sources
Customizable permission levels
Ability to allocate traffic to projects

Ability to shift a client projects to agency account
Enterprise Grade Security
Advanced Segmentation & Audiences
[SPECIAL] Certified Agency Accounts with Extensions

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Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Why should you use Convert Experiences?

The features and support are only part of the story.

In today's market tech is duplicated.

That's why we are betting on who we are to set us apart.

Convert is a Conscious Business.

This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.

Most importantly, we put our money where our mouth is.

We are the only Climate Neutral certified A/B testing tool out there.

And a portion of our monthly revenue goes towards our goal of being 100x climate positive.

Climate Badge

So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a Deploy free trial.

Review Convert In Demo

Frequently Asked Questions About VWO

Does VWO offer discounts?

Visual Website Optimizer offers a discount that’s between 10% and 15% for two-year contracts and up to 20% for three year commitments.

So what’s with the VWO options Web Testing and CRO? I’m confused.

VWO offers a number of stand-alone modules, each focused on one aspect of experimentation.

These modules are:

VWO Testing (aimed at those who want to run A/B and split tests)
VWO Insights (aimed at those who wish to analyze user behavior with tools like session recordings and heat maps)
VWO Full Stack (aimed at those who wish to invest in server side testing and mobile app testing)
VWO Engage (aimed at those who want to use push notifications to reduce churn and improve user engagement)

Prospects have the ability to opt for one or all of these modules, choosing the variants Growth, Pro and Enterprise from each.

Further, VWO offers two pre-bundled packages – Experience Optimization Essentials and Conversion Optimization Essentials consisting of a combination of the above listed modules for convenience.

How are VWO prices determined?

VWO pricing is based on two factors – the volume of visitors on whom you wish to run tests and how you want to increase conversions.

As an example, if you are only interested in basic A/B testing to boost your conversion rates – you can opt for their VWO Testing module. The final pricing will then depend on the number of monthly tested visitors you wish to work with.

How does VWO count visitors?

VWO counts visitors based on a cookie attached to the user’s browser, which contains at least the campaign id. This cookie might also store other identifiers like visitor ID.

These IDs offer unique identification. So VWO would not double or triple count a site visitor bucketed into an experiment, even if they visited everyday.

How does VWO’s blink protection work?

There isn’t a lot of documentation around VWO’s anti-flicker solution. The specifics of how the SmartCode takes care of blinking is vague. This is what the brand support articles say:

To counter flicker and ensure a smooth loading experience for visitors, VWO hides all the relevant elements before they start loading on the page and only unhides them once the VWO Smartcode has swapped them with the variation changes. All this happens within a span of 110 milliseconds on average. If the campaign had been configured using the optimal manner, the flicker effect would have automatically been taken care of by the VWO Smartcode.

What are VWO’s Javascript capabilities?

VWO offers a code editor for testers who want to dive deep and code up their own variants. Optimizers can use this code editor to apply Test JS/CSS and execute changes across the website, including all variations and the control. They can also apply Global JS/CSS changes to all their test pages (again, including the control). All VWO plans come with the Code Editor.

Which plans boast a VWO API?

The VWO API is organized around the REST architecture style and encodes data in JSON. It supports the basic HTTP request types of POST, GET, PATCH, and DELETE. If you are interested in doing more with the VWO A/B testing solution through its API, you need to invest in the Enterprise plan of its various modules.

A VWO Alternative for Testers Committed to Excellence.

Here After Google Optimize Sunset? These Are the Convert & VWO Options You Have:

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

**Pricing & Features Last Updated on February 6th, 2023

**All Prices are in USD

Check out all other Convert Experiences plans.

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

**Pricing & Features Last Updated on February 6th, 2023

**All Prices are in USD

Check out all other Convert Experiences plans.

Experimentation Pros Have Spoken.

Award Winning A/B Tests Use Convert Experiences.

From Tracking Complex Goals to Expert Support,
Convert Experiences Is a High Performer.

We Are the A/B Testing Tool Agencies Trust.

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Frequently Asked Questions About VWO

Product

For CRO Agencies

Resources

Company

A VWO Alternative for Testers Committed to Excellence.

Here After Google Optimize Sunset? These Are the Convert & VWO Options You Have:

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

**Pricing & Features Last Updated on February 6th, 2023

**All Prices are in USD

Check out all other Convert Experiences plans.

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

**Pricing & Features Last Updated on February 6th, 2023

**All Prices are in USD

Check out all other Convert Experiences plans.

Experimentation Pros Have Spoken.

Award Winning A/B Tests Use Convert Experiences.

From Tracking Complex Goals to Expert Support, Convert Experiences Is a High Performer.

We Are the A/B Testing Tool Agencies Trust.

Most A/B Testing Tools are Similar. Here’s How We (Actually) Set Ourselves Apart.

Most A/B Testing Tools are Similar. Here’s How We (Actually) Set Ourselves Apart.

Frequently Asked Questions About VWO

From Tracking Complex Goals to Expert Support,
Convert Experiences Is a High Performer.

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.