There’s a lot of bad information out there on GDPR and cold emails. Not just bad information. Scary information. “Oh, you just have to make sure it’s relevant.” Or “You just have to give them a chance to opt out.” Or “Just stop buying from lists.” No no no...
Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based Edge browser. The company is calling this feature “Tracking Prevention” and is currently available in only in Edge Insiders Preview Builds (starting with 77.0.203.0). The company said that the feature is...
Cookies, the little pieces of data websites collect from users, are becoming a lot less relevant due to recent events. Don’t be mistaken, though. The search for more data is at an all-time high and will continue to climb in the coming years. Cookies just aren’t one of the...
We’re just a month out from GDPR enforcement. There’s a lot to do, and a lot we still have questions about. A big one: How can you ensure your Google Analytics tracking is compliant with GDPR? Or the coming ePrivacy Regulations legislation? The short answer: Well, no one knows...
Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the GDPR was a substantial nudge for testers to scrutinize...
2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no one was expecting 2019 to be a whopper. Yet, it was. Browsers pitched...
