We listened to customer feedback and delivered. In the summer 2020 edition of Convert Experiences A/B testing and personalization, we added new features requested by our customers, including a Single Sign-On system that can integrate with tools like Citrix, LDAP, and 0Auth. Privacy and security are at Convert’s core....
Privacy laws are limiting the collection of data When running a business, you need certain data points to steer the ship in the right direction. Collecting these data points used to be a matter of just grabbing all of it and later figuring out what you actually need. Today...
On July 16, 2020, the Court of Justice of the European Union (the “CJEU”) issued its landmark judgment in the Schrems II case (case C-311/18). In its judgment, the CJEU concluded that the Standard Contractual Clauses (the “SCCs”) issued by the European Commission for the transfer of personal data...
Here’s what that means for user privacy and your business Third-party cookies are being phased out by browsers and more and more limits are placed on them. Most online analytics, advertising, and attribution tools out there are scrambling to find alternatives for collecting data. This cut back also impacts...
Before we dive into how ITP (Intelligent Tracking Prevention from Safari), ETP (Enhanced Tracking Protection from Mozilla), and Tracking Prevention from Microsoft Edge are impacting your Convert Experiences Reports, let’s get you up to date on these features. Here are a few helpful articles from Convert to kick things...
Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with...
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