In March of 2022, Utah Governor Spencer J. Cox signed into law the Senate Bill (SB) 227, also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. Any data connected to an...
Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B...
What is FloC? In August 2019, Google announced a new initiative, the Privacy Sandbox, to make the web more private for users. And the heart of that initiative carried the idea of killing third-party cookies. Many marketers feared that this could destroy online advertising, or at least the present-day...
As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space, so it’s important to understand its stance on privacy. With great power comes great responsibility. And with great responsibility comes a greater...
The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB, in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. While not yet binding, the decision may provide a boost to privacy advocates in Europe who are looking to hold data-hungry...
This past July, Colorado passed the Colorado Privacy Act (CPA), making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. While the CPA and similar laws will be subject to change as time passes, the question remains: should businesses begin working...
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