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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you should and there are three important reasons for it. The Natural Urge to Search - Think about the last time you went to Youtube or Spotify. Did you navigate all of its...
Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights into what website visitors actually want. As well as what they are expecting and anything that may be holding them back from converting. Qualitative research...
The Internet is no different than anything else in life. Mistakes will always happen. Whether it’s because you forgot to change an old link or something has failed, at some point of time one of your prospective customers is going to land on a 404 error page. But when the...
As users, we care a lot about speed. In 2006, we expected a website to load in under four seconds (as Forrester found). In 2009, we said two seconds were enough. But today, even two seconds feel like a "long time". In fact, the two-second page loading standard barely holds...
How many leads do you want? More. More is always the answer. To deliver 'more' leads, some of the largest companies in the world are turning to artificial intelligence -- more specifically chatbots. How can a chatbot turn 28.3% of conversations into a lead and 23.7% of leads into sales?...
In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In this article, we’ll dive deeper to a more practical level...
