Content Crafter at Convert and an avid Indoor gardener.
With the novel coronavirus pandemic still raging on, nearly 4 billion people are on lockdown worldwide. These lockdowns may range from strict nationwide stay at home orders as seen in New Zealand to partial lockdowns of hot zones in countries like Nigeria. Economies around the world are feeling the...
The Covid-19 pandemic has ground normal life to a halt in many countries. Mass lockdowns, school closures, bans on non-essential services and large gatherings have forced people indoors and limited economic activities. Industries from manufacturing to travel are feeling the pinch as consumers hunker down at home to slow...
With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in...
With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several other businesses are experiencing the crunch as consumers stay home to honor lockdown measures. As...
Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform...
Are you aware that marketers spent a third of their marketing budgets on Martech in 2019? Gartner Inc reports that marketers are investing more in marketing technology to achieve improved efficiency and increased ROI. It comes as no surprise that optimization, personalization and experimentation tools have received more investments...
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