Kevin Payne is a content marketing consultant that helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads. He also is building a micro startup studio to prototype next-gen GTM solutions, sharing his frameworks and learnings.
Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices, but there might be another way to get extremely valuable insights for your next optimization campaign: conducting...
With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. That means for every $1 you spend, you can earn $38. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create...
