Disha is the content crafter at Convert. She's passionate about CRO, invested in learning more about marketing and committed to at least 2000 words of great writing, every day.
As users, we care a lot about speed. In 2006, we expected a website to load in under four seconds (as Forrester found). In 2009, we said two seconds were enough. But today, even two seconds feel like a “long time”. In fact, the two-second page loading standard barely...
I was not around when the GDPR frenzy peaked. But I have heard stories – hilarious and stressful – of the scramble to put together re-permissioning drives which would not make our customers tear their hair out, and the long sprints of revamps on our app to incorporate the...
Just as marketers learn to survive in a post-GDPR world, the deadline for the ePrivacy Regulation — the successor to the ePrivacy Directive (also known as “The Cookie Law”) — inches closer. Stated for a release in 2019, the impending ePrivacy Regulation, like the GDPR, is applicable to any...
Typically, if you run 4 CRO tests each month (that’s a test/week), and if 10% of your tests win, you’re running a good optimization program. That’s a decent testing capacity and a nice win rate. Even better, if you manage a good uplift for your winning tests and your...
CRO conferences are, hands down, one of the best places to learn the most practical optimization tactics and connect with fellow optimizers. And most of these conferences are very well thought-out. With rich sessions, lively panels, and interactive experiences, they help you gain new insights and allow you to...
Trigger Warning: We know there is a ton of debate raging around statistical significance, the 95% mythical (or not?) mark, testing and traffic, and more. If you are an optimizer who feels strongly about this stuff, you might get triggered. Well, the comments are open and we can have...
