Disha is the content crafter at Convert. She's passionate about CRO, invested in learning more about marketing and committed to at least 2000 words of great writing, every day.
When experiments target the right audiences, they get better and more conclusive results. For Ken Hanson, a Convert Experiences user, audience targeting didn’t just get better results, but 50 percent better results. Here’s what happened… Hanson wanted his users to leave reviews for their apartments. He hypothesized an experiment...
When HBR asked for one-word responses to how their complex-solutions purchase processes felt like, thousands of B2B buyers said that it was: “hard,” “awful,” “painful,” “frustrating,” and “minefield.” In another survey of B2B customers, Gartner found 77% of the respondents stating that “their latest purchase was very complex or...
Need a new web analytics tool? Here are 17 of the best tools you should consider adding to your conversion optimization tech stack.
In our recent analysis of 28,304 experiments run by Convert customers, we found that only 20% of experiments reach the 95% statistical significance level. Econsultancy discovered a similar trend in its 2018 optimization report. Two-thirds of its respondents see a “clear and statistically significant winner” in only 30% or...
Ask any conversion optimizer and they’ll tell you… Many low-hanging optimization opportunities present themselves as user experience and usability issues. For example, it could be a lead struggling to understand what your product or service does or how it’s better than your competitors or another one simply being unable...
The CRO events lined up this year will arm you with the tools you need to meet and exceed your growth goals and give you an edge over your competitors. They promise to take you from where you are (struggling to send enough and quality leads to your salespeople...
