Daphne Tideman is a growth advisor and consultant with a background in both agency and brand roles, specializing in helping wellness and eco-friendly D2C brands and subscription apps to cut through the noise and unlock sustainable growth. She co-authored the book Growing Happy Clients and helps founders and head of growth navigate challenges. She loves to write and share her tips on her newsletter.
A step-by-step guide to experimenting with shipping costs Shipping thresholds are one of the most underrated yet powerful levers in eCommerce. Set them too low, and you bleed margin. Set them too high, and you risk abandoned carts. So, how do you know when it’s time to test… and...
A practical guide to building landing pages that move expensive products Riddle me this: how often do you buy a $100+ product on the spot, no hesitation? For me, it’s rare, but there have been a few times when something convinced me to give it a shot almost immediately....
I’ll be honest…I love a good quiz. From teen magazine questionnaires to BuzzFeed classics telling me what kind of bread I am (sourdough), I am all in. Whenever I see a quiz on a brand’s site, I can’t resist clicking through and waiting eagerly for the results. But despite...
I lost my dog. Not in a park or even near my home, although that’s happened plenty of times before. No, this time, I lost my dog in a giant forest that spans miles and miles, thirty minutes before it was due to get dark. Of course, the AirTag...
I work with many low-margin products, which are unfortunately common in Food & beverage and Nutrition brands. The raw costs of goods are high, and in some cases (such as beverages), shipping is no walk in the park either. While there are definitely things you can do from an...
