Ann Smarty is an AI strategist, SEO/AEO, GEO, speaker & educator. She is the co-founder of Smarty.Marketing, a boutique marketing agency which provides personalized SEO consulting, AI optimization (GEO) and brand marketing services. Her expertise lies in creating and implementing comprehensive SEO strategies, crafting compelling content, and turning insights into actionable results. Recently, she has been heavily focusing on AI optimization, brand and Reddit marketing.
SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life...
Scaling content production is never an easy issue. There’s a fine line between scaling your company’s content creation and producing too much content (quite possibly of lower quality). Yet, in today’s world of multiple channels, not scaling may mean losing out. Your brand is expected to be everywhere. So...
Digital marketing is one of the most exciting industries to be in. There’s always something changing, so you feel motivated to research, try new tactics and play with new tools. What’s changing for 2022? Here are a few digital content marketing tactics to adopt in 2021 and beyond: 1....
Seasonality provides a unique marketing opportunity. Thanks to yearly seasonal trends, we can predict how customers are going to react to our marketing campaigns. It’s that predictability of shopping behaviors that make a holiday season such an effective sales booster. On top of that, the end-of-year season is the...
Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience. But what about creating content that prompts your target customer to want to subscribe and come back? There’s...
Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand asset. Once you put it on your site, it...
