Andrea came to CRO from electrical engineering, which explains his unusual obsession: not with the signal, but with the noise that surrounds it. After more than ten years spent helping companies grow online, he founded ConfidentStory and created Noise Explorer, a simulator that makes A/B testing the impact of decision policies visible without statistical training. His current focus is helping growth teams understand what their decision rules are actually costing them in missed winners, wrong calls, and inflated results.
Interview with Andrea Bronzini There's the experimentation everyone talks about. And then there's how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even when...
