Based in Nigeria, Althea is a B2B SaaS writer who’s worked with top companies like HubSpot, Thinkific, and Zapier to create content that informs and converts. She has a knack for making complex tech feel simple, useful, and genuinely engaging. When she’s not producing top-notch content, you’ll find her deeply engrossed in a thriller novel or painting.
The A/B testing and experimentation space looks very different today than it did 5–10 years ago. Private equity firms are consolidating independent tools, tech giants are acquiring experimentation infrastructure outright, and AI is transforming what it means to “run an experiment.” This article explores the major acquisitions, mergers, and...
The state of B2B personalization Personalization has been central to B2B marketing for over a decade, yet the stakes are higher today than ever. In 2025, the hyper-personalization market grew to $25.73 billion and is projected to reach $49.6 billion by 2029. This rapid growth is driven by rising...
A/B testing tools can get complex, and when you’re running live experiments, you need a support team that can help you figure things out quickly, whether that’s resolving an issue, clarifying a setup, or troubleshooting an unexpected result. Unfortunately, many A/B testing tools on the market fall short. Instead...
If you’re serious about Conversion Rate Optimization, you already know the biggest bottlenecks: slow test cycles, messy data, and guessing what will actually move the needle. That’s where AI can be a game-changer. In this article, we’ve handpicked 20 AI-native tools built to tackle specific CRO challenges, whether it’s...
