Why Do Ex-VWO Customers Choose Convert?

Convert.com or Convert Experiences is an A/B testing tool for marketing & growth teams that require deep personalization, split tests, multi-page tests (funnel tests) and quick results during seasonal campaigns (through the Multi-arm Bandit feature).

It combines the sophistication and statistical rigour of an experimentation platform with the zero-red tape and human-first, privacy-focused approach that lean teams trying to build a great brand value the most in their software.

Convert.com is also the preferred pick of CRO agencies and experts because it allows them to:

• Run their entire business through one Convert account.
• Create and use templates to replicate their workflows in their own projects and even in stand-alone client accounts.

Start small — at a flat price of $399/mo (billed monthly, no hidden fees). Easy to sell!

Allocate their account traffic, across clients, without hassles or complexities and get clear reports for both results-sharing and admin purposes.

Both Convert.com & VWO serve the A/B testing needs of optimizers, experimenters, and data-informed marketing & growth teams.

But there are distinct differences:

Yes. Convert.com offers free VWO migration for existing VWO customers. This is part of our onboarding and is carried out by agencies with both VWO & Convert expertise.

Tested users are the number of site visitors participating in A/B tests you have running on the Convert Experiences platform.

Let’s break down how we count users.

The people who come to your site are termed as your site visitors. Not all site visitors though are Convert app tested users.

Users are specifically the people who are bucketed into tests that you have running on your site. In counting users, we do one key thing. We disregard overlaps. So if there are 100,000 site visitors who see Test #1, and another 100,000 visitors who see Test #2… the total app tested users will be:

200,000 people if the two sample sizes (of 100,000 each) have no overlaps. That means no one person has seen both tests.

Less than 200,000 if the two sample sizes (of 100,000 each) have overlaps. If both sample sizes have 50,000 people who are unique to one test and 50,000 people who have seen both tests, then the tested users count will be 150,000.

Tested users count is thus the same as (or less than) your website’s total unique site visitors, depending on how you choose to bucket your visitors into tests.

This method of counting unique users replaces the older (pre April 2020) counting of unique tested visitors which took overlaps into consideration and gave a net tested visitors count based on all the visitors to each test.

Never!

Here’s why.

1. We honor legacy pricing. This means the base price of your plan will not change. No matter what.
2. We do not offer extra add-ons or modules. This means the one plan price you see is what you pay for as long as you’re a customer and you do not explicitly request an upgrade.
3. We do give you the ability to purchase more tested users. 100,000 tested users in the Growth plan cost $399. In the Pro & Enterprise plans, 250,000 tested users cost $699.

But:

• You’re given ample notice about the consumption of your tested users quota. We send emails to keep you updated.
• You can turn off automatic overuse. Just ask your account manager. However, this does result in tests being paused when you run out of your monthly quota. You have to manually purchase more tested users.