Software Integrations
CookieConsent.io
This guide will take you through the steps needed to integrate CookieConsent.io with Convert and achieve Consent Rate Optimization. A/B testing on the consent experience will lead to an optimization of the proportion of consenting users for whom you can collect data and use in audience creation – giving your business a competitive advantage over your competition.
Overview
The style of pop-up box displayed, language used for consent, and granularity of options will depend upon the use and configuration of the Consent Management Platform. By optimizing the combination of these factors, an organization can maximize the proportion of consenting users (allowing you to collect data about their behavior and place cookies for advertising). This is referred to as Consent Rate Optimization.
One common complaint about CMPs is that there is no native functionality within the platforms to test the user behavior when presented with various options for banner configuration. For example – do more users accept consent when presented with a small banner at the top of a webpage, or when presented with a full-screen message?
To address this deficiency, we are presenting below a custom configuration of A/B testing using the CookieConsent.io banner deployed through Convert.
Instructions of the integration:
- Step 1 – Create A Cmp Account And Add Your Domain
- Step 2 – Build Your Own Cookie Consent Banner Exactly The Way You Want It
- Step 3 – Insert The Cookieconsent.Io Scripts On Your Website
- Step 4 – Insert The Convert Script On Your Website
- Step 5 – Create An A/B Experience To Modify Consent Banner Design
- Step 6 – Define Your Goals And What You Want To Measure
- Step 7 – Run The A/B Experience
Benefits
- Easy installation of A/B testing (no coding required)
- Testing on categories and specific pages by select these in Convert Experiences (we sync all names)
Features
- Tracking Code
- Integrating Custom Variables