This guide will take you through the steps needed to integrate Civic Cookie Control with Convert and achieve Consent Rate Optimization. A/B testing on the consent experience will lead to an optimization of the proportion of consenting users for whom you can collect data and use in audience creation – giving your business a competitive advantage over your competition.
The style of pop-up box displayed, language used for consent, and granularity of options will depend upon the use and configuration of the Consent Management Platform. By optimizing the combination of these factors, an organization can maximize the proportion of consenting users (allowing you to collect data about their behavior and place cookies for advertising). This is referred to as Consent Rate Optimization.
One common complaint about CMPs is that there is no native functionality within the platforms to test the user behavior when presented with various options for banner configuration. For example – do more users accept consent when presented with a small banner at the top of a webpage, or when presented with a full-screen message?
Instructions of the integration: