Grow fast in a noisy world
Convert Experiences has customer insights, a/b testing, split URL testing, price testing, full-stack (server-side) experiments, 1:1 personalization, & AI flows - starting at $399/mo (paid monthly).
Compliant
Do it yourself. Or call on Convert Intelligence® (our AI).
Best in class A/B testing features like advanced targeting & post segmentation in every plan. Starting $399/mo.
Mature split testing features like hybrid tests and multipage split tests.
In the mvt testing set up, change a cluster of page elements in each version to find the highest performing combination.
Make different changes across linked pages to optimize your entire funnel, or your entire site, simultaneously.
Serve prospect needs like never before with free personalizations that match visitor segments to relevant, unique site experiences.
Experiment on business logic, APIs, pricing, and feature flags across the front-end and back-end. With 6 SDKs and counting.
AI
The MCP server brings Convert Experiences to your favorite AI agents. It accesses tools in 13 structured namespaces - with tiered permission levels.
Reduce test build times by up to 40%, analyze massive volumes of results, schedule experiments, edit variations, and automate admin - all while staying in the loop.
The Convert Intelligence in-app assistant lets you enjoy these same capabilities and even learn to use our platform better, without touching the MCP server, through simple prompts.
Explore Convert's AI→Insights
Convert Signals session recordings filter interactions with signs of frustration for you to view. Native heatmaps visualise clicks, taps & scrolls across controls & variants on desktops, tablets, and mobile devices. Each plan has access to the insights module from the same UI. No add-ons. No additional fee. Won't deplete your monthly tested user quota.
Explore Convert insights→Scale
Run reliable experiments across websites, apps, and offline point-of-sales.
There are so many features that we love, like:
Abby R
Co-Founder and CMO Via G2 Crowd
The depth and capabilities of Convert Experiences for experimentation just blew me away. Convert knows that one size does “not” fit all, and have provided so many places to inject a script at runtime to be able to decide when and how to run an experiment. This is so huge for me because the app I experiment on is written with woldly changing view layers. The specific feature I’m describing is called “JS Conditions” or DMP Profiling.I’ve used Adobe, Optimizely, Google Experiments, etc. and none of them really let you get your hands dirty with code like this tool.
Personalize
Serve action & behavior-driven personalizations.
Want more? Give Convert Nexus a shot.
Build
What-You-See-Is-What-You-Get (WYSIWYG) has element selectors and a clear container hierarchy that allows those who aren't code savvy to choose and edit the right elements, minus trial and error. Developers can edit code on 5 levels - Global Experience CSS, Variation CSS, Variation JS, Global Experience JS and Global Project Javascript for efficiency, control, and clean architecture.
Target
Target audiences by Javascript conditions, cookies, UTM parameters, experiment ID, page type, and custom tags.
Dynamic triggers activate tests at the right time.
For example, on Single Page Applications (SPAs) like React, Vue, and Angular, tests fire when content loads dynamically after visitor interactions.
Analyze
With Convert Experiences, you don't sacrifice scientific rigour, business decision flexibility or faster learning cycles.
As long as you know why you're running an experiment, and the associated risk appetite, we have you covered with:
You can also customise parameters like statistical significance and power thresholds.
Trusted by 41,567 websites
Convert connects to the analytics, commerce, and CRO stack you already run. 90+ native integrations, no glue code required.
Three ways to load the tracking snippet, with transparent Core Web Vitals trade-offs for each
90+ native integrations help reduce metric gaps between platforms
Convert identifies scrapers, bots, and agents, so these do not pollute your experiment data
Frequentist, Bayesian & Sequential models run on the same dataset with SRM flags
Outliers detected and capped. We don’t delete your experiment data
First-party cookies and deterministic hashing keep visitors in the variation they first saw
Six SDKs show you what’s happening under the hood, and tracked events are still delivered even when a visitor’s connection drops
Cookie writing and experiment execution only after consent is recorded
MCP server protects your data from exposure by limiting both scope (what it can touch) and time (short shelf-life) of requests
Gather insights. Choose the test type and design that best fits your needs. Ensure glitch-free experiences and clean learning. Do it yourself or let Convert Intelligence (our AI) step in.
Convert Intelligence allows optimizers and growth professionals to analyze experiment reports, create and edit experiences, get platform questions answered from Convert's own documentation, receive guided onboarding to first value, edit draft variations in the visual editor, and get CRO guidance on what to test — in plain language (through prompting) — without touching an API or the MCP server.
With 45 hosted tools and a 16-tool local server, Convert’s MCP allows effective and scoped access to your account ecosystem, while ensuring requests are granularly approved and they expire quickly to prevent malactions. Combine the power of Convert’s trusted experimentation with your favorite AI agents.
In an easy to navigate, interactive template. Filter by tool and area of interest. Covers Convert Experiences alongside Optimizely, VWO, AB Tasty, Kameleoon, Dynamic Yield, Intelligems, Amplitude, Shoplift, Visually and Zoho PageSense. More added every quarter.
Convert runs on Akamai - the global leader in content delivery network services (CDN), with the largest infrastructure in the business. This means you can rely on us for a consistent experience and faster load times than other providers.
We set you up for success. This onboarding includes a kick off call, hypotheses generation assistance, project creation, goal set up, quality assurance with A/A testing - with competent Convert consultants.
Transparent, publicly-available prices. The promise to never force plan upgrades. We reveal our full tracking script size upfront. While many vendors only share the initial stub size, gradually injecting load as tests are run. We also offer three ways to prevent flickering and clearly note the trade-offs for each.
Average first response time of 2 minutes 44 seconds. And our CSAT score makes us smile. What this means for you is our customers love communicating with our support agents and can’t say enough good things about the service they receive.
We are a Carbon Positive company. To further that initiative we’ve moved to a carbon neutral hosting environment, and to Akamai CDNs.
We donate 10% of our topline revenue every single month to initiatives like TIST, 1% for the Planet, and Stripe Climate. We are also one of the only A/B testing tools with a Climate Label certification.
What AI features does Convert Experiences support?
Convert understands that AI has dramatically shifted the way experimenters, marketers, growth professionals, and product leaders make decisions and run tests. However, our own agency AI usage research shows that AI compresses certain parts of the flywheel. But it doesn’t improve or impact the speed to results for others. Many AI inclusions require strict guardrails to implement. And unwanted access to sensitive data is always a challenge. The AI features at Convert are designed to give you scale and momentum, without giving up on privacy, data integrity, and the human judgment.
What are tested users?
Tested users are the number of site visitors participating in A/B tests you have running on the Convert Experiences platform.
Let’s break down how we count users.
The people who come to your site are termed as your site visitors. Not all site visitors though are Convert app tested users.
Users are specifically the people who are bucketed into tests that you have running on your site. In counting users, we do one key thing. We disregard overlaps. So if there are 100,000 site visitors who see Test #1, and another 100,000 visitors who see Test #2… the total app tested users will be:
Tested users count is thus the same as (or less than) your website’s total unique site visitors, depending on how you choose to bucket your visitors into tests.
This method of counting unique users replaces the older (pre April 2020) counting of unique tested visitors which took overlaps into consideration and gave a net tested visitors count based on all the visitors to each test.
Does Convert Experiences apply sampling?
No. Convert Experiences reports are based on unsampled data. This means our stats engines consider all the data collected by your set-up to call winners, thereby bypassing the issue introduced by most digital analytics platforms.
Does Convert Experiences allow server side testing?
Convert Experiences started out as a client-side A/B testing tool. But over the years we have received multiple requests from users who would like to include server-side testing to their optimization mix.
As a result we do support server-side A/B testing through the manual creation of a Convert custom cookie which can determine Experiment ID/Variation ID, and programmatically assign it to website visitors.
How well does Convert Experiences work with Single Page Applications (SPA)?
In the standard format Convert Experiences takes note of the URLs website visitors navigate to trigger experiments (and goals). But with Single Page Applications (SPAs), this is not the case. Thus SPAs have to be handled differently.
Our tool is capable of doing that.
We use custom code to start polling for both when an experiment should be triggered on a page, and when a goal should be fired.
We have detailed documentation in our support repository to walk users through this process for various SPAs like React/Redux and Angular.
How can you track revenue/transactions for eCommerce stores using Convert Experiences?
Convert Experiences has robust revenue tracking and it is privacy friendly as well. If you have the latest version of Google Analytics ecommerce tracking running on your store and the Convert tracking code is duly added after the tag, then we automatically connect revenue tracking to your experiments.
You can also set up a revenue goal manually, count multiple transactions per customer, and track revenue attributed to actions that are not accompanied by URL changes.
Will my page load speed be impacted by the installation of Convert Experiences tracking code?
Convert Experiences is one of the fastest loading A/B testing tools in the optimization space.
Through the use of our patent-pending SmartInsert™ Technology, we can offer you the advantage of fast loading time, and no flashing.
Learn more here.
Do I need to ask consent from site visitors before testing with Convert Experiences?
No
As long as you use Convert Experiences in its default setting, you do not need to ask consent from your website visitors and browsers. This is because we don’t store any personal data in the default, and use only first party cookies.
If however you need to target audiences by city, or enable cross domain linking, you will see in-app GDPR warnings that are designed to let you test to your fullest potential while staying on the safe side of privacy.
What are must-have features for an A/B testing tool?
An A/B testing tool is obviously a key part of any conversion rate optimization drive.
In recent times though there has been a definite shift in the way leaders, businesses and experts perceive optimization & experimentation.
The discipline of CRO is no longer restricted to only conversion rates. The sentiment is swaying towards:
These shifts prove that even though experimentation & A/B testing are a rigorous science, the success of experiments largely rely on people and the extent to which a culture of experimentation is inculcated in them.
Do they obsess over a few lifts in the present or do they get the value of being truly experiment driven for robust decision-making and a more mature, sustainable business model?
How this is achieved is going to be unique to an organization and not defined by “tools”.
Hence A/B testing tools should first and foremost provide flexibility, reliability, and support.
These vendors too should have a culture of putting people (users) first over constant, forced price upgrades, the bureaucracy of gated pricing, and the tendency to tier important features like APl access, integrations, QA by exorbitantly priced anual plans.
Want to learn more about the culture at Convert?
Get started
Six ways to experiment, a complete insights module, and compliance built in - starting at $399/mo. No sales call to begin.
