We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Right now, most of our customers run experiments on their websites without giving their visitors much notice. Under GDPR: this should change. This article details how—using Convert Experiences as an example. Warning: Not All A/B Testing Tools are Equal At Convert—we altered our software to take privacy by design...
Marketers. We love our tools. Heck, on average, marketers use at least 12, distinct, external tool sets to do our jobs. And if you work in conversion rate optimization, or deal heavily with analytics—that numbers probably a lot higher. With GDPR, this can be a problem. Now, more than...
Phew. So we’ve more or less done the hard part. We’ve gotten proper consent to contact. Someone is safely, legally in our funnel. But wait…let’s back up for a second. Did anything we talked about in Part 1 make you go “oh crap…we super have not been doing that”?...
Remote work is trendy. Every day there’s a new study on how it improves productivity, or minimizes overhead. But for us that’s almost besides the point. Because it’s sometimes hard to evaluate the benefits of someone being “15% more productive.” But it’s pretty damn easy to see what’s valuable...
For me, traveling to Canada was a lifelong goal. At school, I remember attending a talk about studying abroad there. But I’d have to cover my flight, my school fees, food, and transportation—and my family didn’t have the money. We could barely afford my college studies in Mexico. So...
As a marketer, you can’t afford to be out of touch with your target audience. If you want your strategies to help increase conversions, you need a firm grasp of who they are, what makes them tick, and what they’re looking for at any given time. You need to...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
![Matt Beischel]()
Matt Beischel
Founder & CEO, CorvusCRO
![Corvus CRO Logo]()
Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
![Shane Barker]()
Shane Barker
Digital Marketing Consultant and strategist
![Shane Barker]()
