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What is Conversion Marketing? Conversion marketing is an eCommerce phrase that is used to describe the act of converting site visitors into paying customers. In the webinar, Dennis van der Heijden along with Matt Dombrow share their knowledge and experience in this particular area with the webinar participants. They talk...
Have you ever heard of the call tracking feature dynamic number insertion? If you haven’t, it’s not a big deal, because not many online marketing agencies have and use it combined with A/B testing to push their clients’ conversion rate up. But what is this dynamic number insertion feature of call...
We built a predecessor for Convert Experiments and launched it in May 2011. This tool has a powerful infrastructure without any client tagging and only uses Java Script. There several ways for testing website visitors, as you might know: Server-side backend testing (i.e., code on the server randomizes the...
